Sales

B2B lead generation is the lifeblood of contemporary business growth, the secret sauce that transforms interest into sales. It’s the high-stakes game of cat-and-mouse where you identify, attract, and convert potential business clients into committed buyers.

From the dance of content marketing that cultivates interest to the nuanced strategies of SEO and email marketing that entice and engage, it’s about nurturing connections at every stage of the buying journey.

So, let’s dive into this dynamic, ever-evolving world of lead generation, and unpack the tactics that will supercharge your business and propel you ahead of the competition. If you’ve been seeking the golden ticket to amplify your B2B conversions, this article is your must-read guide, illuminating the path to harnessing a world of potential customers.

What is B2B lead generation?

B2B lead generation is the process of identifying and cultivating potential customers for a business’s products or services in the Business-to-Business market. Essentially, it’s about finding businesses that could benefit from your product or service, making them aware of what you offer, and guiding them along the path to making a purchase.

To illustrate, let’s consider a company that sells customer relationship management (CRM) software to other businesses. Their lead generation process might involve creating informative blog posts and videos about the benefits of using a CRM, optimizing their website to appear in search engine results when businesses search for information on CRMs, and launching an email marketing campaign to keep their product top-of-mind for businesses that have expressed interest. They might also run targeted ads on social media platforms frequented by business owners and managers. In this way, they attract potential business customers, educate them about their CRM, and guide them toward making a purchase decision.

How does online B2B lead generation work?

Online B2B lead generation involves a step-by-step process to attract, convert, and nurture potential customers. Let’s break it down:

Step 1: Research and Identify Target Audience

The first step is to identify the type of businesses that are most likely to be interested in your product or service. This involves creating a detailed profile of your ideal customer, also known as a buyer persona, which includes information like their industry, size, location, and the challenges they face that your product or service can solve.

Step 2: Create High-Quality, Relevant Content

Once you’ve identified your target audience, you need to create content that will attract them to your business. This could be blog posts, white papers, infographics, videos, webinars, or any other type of content that provides value to your target audience and demonstrates your expertise.

Step 3: Optimize Your Website and Content for Search Engines (SEO)

To make sure your content gets found by your target audience, you need to optimize it for search engines. This involves using relevant keywords, creating high-quality backlinks, and ensuring your website has a user-friendly design.

Step 4: Promote Your Content

Promoting your content on the right channels is crucial. This could involve sharing your content on social media platforms, sending it to your email list, or even using paid advertising to reach a larger audience.

Step 5: Capture Leads

When a business shows interest in your content, you want to capture their contact information so you can continue to engage with them. This is often done through a lead capture form on your website, where businesses can sign up to receive more content or information from you. In return for their contact information, you might offer a free download, a demo, a discount, or something else of value.

Step 6: Nurture Your Leads

Once you’ve captured a lead, the goal is to nurture that relationship and guide them towards making a purchase. This might involve sending them personalized emails, offering a free trial of your product, inviting them to a webinar, or any other strategy that can help convince them that your product or service is the best solution for their needs.

Step 7: Analyze and Optimize

Finally, it’s important to regularly analyze your lead generation efforts to see what’s working and what’s not. This can involve tracking metrics like website traffic, conversion rates, and cost per lead, and then using this information to optimize your strategy and improve results.

Remember, effective B2B lead generation requires a consistent, integrated approach. Every step, from identifying your target audience to nurturing your leads, should be aligned with your overall business goals and designed to provide value to your potential customers.

Should Your Business Use B2B Lead Generation Services?

B2B lead generation services can indeed be a valuable tool for companies seeking to grow their customer base. However, it’s important to use them wisely and understand what these services can offer.

One of the key advantages of using a lead generation service is that these companies specialize in identifying, attracting, and qualifying leads. Their expertise and extensive experience in the field can be a game changer, particularly for businesses that do not have a dedicated lead generation team in place.

Moreover, lead generation can often become a time-consuming task for many businesses. By using a service, businesses can focus on what they do best, leaving the time-consuming task of lead generation to the experts.

Further, these services often have access to cutting-edge tools and software that many businesses may not be able to afford or do not have the know-how to effectively utilize. This access can significantly enhance the efficiency and effectiveness of lead generation efforts.

Another appealing aspect of lead generation services is their scalability. These services can typically scale their efforts up or down based on a business’s needs, making them a flexible solution that can accommodate businesses of various sizes.

Despite these advantages, there are some critical considerations to keep in mind when using B2B lead generation services. While the prospect of acquiring thousands of leads might be tempting, it’s crucial to focus on the quality of leads rather than just the quantity. A handful of high-quality, well-qualified leads will ultimately be more beneficial than numerous low-quality leads.

Transparency and communication are also key when working with a lead generation service. The service should provide regular reports, be open about its strategies, and communicate the results effectively.

It’s also important that the service understands your brand, products or services, and target audience to ensure that the leads generated align with your business and have a high potential for conversion.

Lastly, be sure to fully understand the costs involved. While some services may initially seem affordable, they can quickly become quite costly if they fail to deliver the expected results.

In conclusion, B2B lead generation services can be a significant asset when used correctly. However, as with any investment, it’s vital to do your due diligence, understand what you’re getting into, and ensure the service aligns with your business goals and needs.

LeadFellow: Your Secret Weapon for B2B Lead Generation

Harnessing the power of referral programs through platforms like LeadFellow.com can open up a powerful channel for B2B lead generation. This approach capitalizes on the strength of existing relationships, where your current customers, who already have a positive association with your brand, become valuable advocates for your products or services. When they refer other businesses, those businesses are likely to trust your brand because the recommendation comes from a trusted source.

Interestingly, referral programs, particularly those managed on efficient platforms like LeadFellow, tend to be cost-effective. They smartly leverage your existing customer base, thereby reducing the need for substantial new lead generation investments.

One of the standout advantages of referral programs is the high-quality leads they generate. Current customers, with a solid understanding of your product, are likely to refer businesses that could genuinely benefit from what you offer. This leads to a higher conversion rate as these referred leads are pre-qualified to some extent.

Referrals, especially when facilitated through a streamlined platform like LeadFellow, can significantly enhance your brand’s credibility. Prospects who are referred by someone they trust often have an inherently positive perception of your brand, which can expedite the sales process.

Moreover, referral programs can play a vital role in improving customer retention. As customers refer your brand to others, it solidifies their commitment to your brand and reinforces their loyalty.

For optimal results, it’s crucial to ensure that your referral program, managed via LeadFellow or a similar platform, is easy for customers to use. Providing incentives, like discounts, upgrades, or cash rewards, could also encourage more referrals. Ultimately, the success of a referral program depends on outstanding customer relationships; after all, satisfied customers are more likely to refer others to your brand.

Frequently Asked Questions on B2B Lead Generation

Improving your B2B lead generation process involves continuously analyzing your strategies, tracking key metrics like conversion rates and cost per lead, and optimizing your efforts based on the insights you gather.

While both B2B and B2C lead generation aim to attract potential customers, B2B lead generation often involves more complex decision-making processes, longer sales cycles, and higher-value transactions. B2B leads are also typically businesses rather than individual consumers.

You can measure the success of your B2B lead generation efforts by tracking metrics such as the number of new leads generated, the conversion rate from lead to customer, the cost per lead, and the return on investment (ROI) of your lead generation activities

There are numerous tools you can use for B2B lead generation, including CRM software, email marketing platforms, SEO tools, social media management tools, and more. Services like LeadFellow can also be used for managing referral programs.

A lead magnet is a valuable piece of content or an offer that you provide in exchange for a potential lead’s contact information. Examples include eBooks, whitepapers, free trials, or discounts.

A B2B lead generation funnel is a model that represents the journey a lead takes from first encountering your brand to becoming a customer. It typically involves stages like awareness, interest, consideration, and conversion.

What does word of mouth mean?

Word of mouth refers to the act of people sharing information, opinions, recommendations, or experiences about a product, service, or brand with others through informal, personal conversations. It is a form of communication that occurs between individuals in everyday social interactions. Word of mouth can take place in various settings, such as face-to-face conversations, phone calls, text messages, emails, online forums, social media platforms, and review websites.

In essence, word of mouth involves people expressing their thoughts and opinions about something to others, either in a positive or negative light. It is a powerful marketing tool because it relies on personal trust and credibility. Recommendations and endorsements from friends, family, colleagues, or even strangers can significantly influence consumer behavior, purchasing decisions, and brand perception.

Word of mouth is often seen as a reflection of a product or service’s reputation, quality, and value. It can greatly impact a business, as positive word of mouth can generate buzz, attract new customers, and build brand loyalty, while negative word of mouth can harm a company’s reputation and deter potential customers. Companies and marketers often strive to cultivate positive word of mouth by delivering exceptional experiences, fostering customer satisfaction, and encouraging customers to share their positive experiences with others.

What does word-of-mouth mean in marketing?

In marketing, word-of-mouth refers to the process of individuals voluntarily sharing information, opinions, recommendations, or experiences about a product, service, or brand with others. It is a form of communication that occurs organically and can significantly impact a company’s marketing efforts.

Word-of-mouth marketing relies on the power of personal recommendations and the trust that individuals place in the opinions of their friends, family, colleagues, or other trusted sources. When satisfied customers share positive experiences with others, it can create a ripple effect, leading to increased brand awareness, credibility, and customer acquisition.

Word-of-mouth marketing can manifest in various ways, including face-to-face conversations, online discussions on social media platforms, product reviews, testimonials, online ratings, and customer referrals. With the rise of social media and online review websites, word-of-mouth has become even more prominent and influential in shaping consumer perceptions and purchase decisions.

From a marketing perspective, companies can leverage word-of-mouth by providing exceptional products or services that encourage positive experiences and customer satisfaction. They can also actively engage with customers, encourage them to share their positive experiences and incentivize referrals. Additionally, companies can monitor and respond to online discussions, reviews, and feedback to address any concerns and maintain a positive brand image.

Word-of-mouth marketing is highly valued because it can generate authentic, unpaid promotion and be a powerful driver of customer acquisition, brand advocacy, and business growth.

How does word-of-mouth works in referral marketing?

Word-of-mouth plays a crucial role in referral marketing, which is a specific marketing strategy that encourages and incentivizes existing customers to refer new customers to a business. Referral marketing leverages the power of word-of-mouth by turning satisfied customers into advocates who actively promote the brand to their friends, family, and acquaintances.

Here’s how word-of-mouth works in referral marketing:

1. Incentivizing Referrals: Businesses create referral programs that provide incentives to customers for referring others. These incentives can take the form of discounts, rewards, credits, or exclusive offers for both the referrer and the referred individual.
2. Encouraging Advocacy: Satisfied customers become brand advocates and willingly share their positive experiences with others. They may recommend the product or service, discuss its benefits, or share personal testimonials.
3. Trust and Credibility: Word-of-mouth referrals are highly effective because they come from trusted sources. People are more likely to trust recommendations from friends or family members who have firsthand experience with a product or service.
4. Amplification through Networks: Referral marketing taps into the existing social networks of customers. When a customer refers someone, the message spreads to their network, increasing the reach and impact of word-of-mouth recommendations.
5. Viral Potential: Referral marketing has the potential to create a viral effect. As new customers are referred, they, in turn, may refer others, leading to a chain reaction of referrals and exponential growth.
6. Tracking and Rewards: Referral marketing programs track and attribute referrals to the referrers. When a referral results in a conversion or a purchase, the referrer receives the promised incentive, reinforcing their motivation to continue referring others.

In referral marketing, the effectiveness of word-of-mouth lies in harnessing personal recommendations to acquire new customers. By capitalizing on the advocacy of satisfied customers and providing incentives for them to refer others, businesses can tap into word-of-mouth’s trust, credibility, and network effects. This strategy enables them to broaden their customer base and propel business growth.

Below is a comparison table that illustrates the distinctions between word-of-mouth marketing and other marketing channels.

How to encourage word-of-mouth marketing with examples

Encouraging word-of-mouth marketing can be a powerful way to leverage the enthusiasm of satisfied customers and generate organic promotion for your business. Here are some strategies and examples to encourage word-of-mouth marketing:

1. Provide Exceptional Customer Experiences: Deliver outstanding products or services that exceed customer expectations. When customers have a remarkable experience, they are more likely to share their positive experiences with others.

Example: A restaurant ensures every customer receives exceptional service, delicious food, and a welcoming atmosphere. Satisfied customers are likely to recommend the restaurant to their friends and family.

2. Offer Incentives for Referrals: Provide incentives to customers who refer others to your business. This can be in the form of discounts, rewards, exclusive offers, or loyalty points for both the referrer and the referred individual.

Example: A fitness studio offers a referral program where existing members receive a free class or discounted membership for every new member they refer. This motivates current members to recommend the studio to their friends, resulting in word-of-mouth referrals.

3. Encourage and Facilitate Online Reviews: Make it easy for customers to leave reviews and testimonials on platforms such as Google, Yelp, or industry-specific review sites. Positive online reviews act as digital word-of-mouth and can influence potential customers.

Example: An e-commerce store includes a post-purchase email asking customers to share their feedback and review the purchased products. They also provide links and instructions for leaving reviews on relevant review sites.

4. Cultivate a Community and User-generated Content: Build a community around your brand where customers can interact, share their experiences, and provide feedback. Encourage user-generated content, such as testimonials, social media posts, or customer stories, and showcase them on your website and social channels.

Example: A beauty brand creates a dedicated hashtag for customers to share their makeup looks using their products. They feature customer posts on their social media accounts, fostering a sense of community and encouraging word-of-mouth promotion.

5. Engage on Social Media and Respond to Feedback: Actively engage with customers on social media platforms by responding to comments, addressing concerns, and showing appreciation for positive feedback. This demonstrates that you value and care about your customers’ opinions, fostering positive word-of-mouth.

Example: A software company promptly responds to customer inquiries and comments on their social media pages. They provide helpful solutions and engage in meaningful conversations, creating a positive impression among their followers.

Remember, word-of-mouth marketing thrives on genuine customer experiences and personal recommendations. By focusing on delivering exceptional service, encouraging referrals, and fostering a positive brand community, you can create a strong foundation for word-of-mouth to flourish and drive business growth.

In the competitive world of B2B sales, acquiring high-quality leads is essential for business growth. While there are numerous strategies to generate leads, one approach that stands out for its effectiveness is leveraging referral software.

Referral software empowers businesses to tap into their existing network of customers, partners, and industry connections to unlock a goldmine of new B2B sales leads.

In this article, we will explore the power of referral software and provide 15 diverse options to help B2B sales managers and CEOs supercharge their lead generation efforts.

Customer Referral Programs

Customer Referral Programs are strategic initiatives implemented by businesses to leverage the power of satisfied customers who actively promote products or services within their network. By incentivizing and encouraging customers to refer others, businesses can tap into the trust and influence of their existing customer base to acquire new B2B sales leads.

Encourage your satisfied customers to refer your product or service to their network. Incentivize referrals with rewards, discounts, or exclusive offers to boost customer engagement.

Example: Online Clothing Retailer

Program Incentives: The online clothing retailer designs a customer referral program that offers incentives to both the referrer and the referred customer. For example, they may provide a discount or store credit to the referrer on their next purchase and offer a discount or free shipping to the referred customer on their first order.

Program Promotion: The retailer promotes the customer referral program through various channels, such as email marketing, social media, and website banners. They craft engaging and personalized messages that highlight the benefits of participating in the referral program and encourage customers to share their positive experiences with their friends and family.

Referral Tracking: The retailer tracks referrals using unique referral links or codes assigned to each customer. When a referral link is shared and a purchase is made using that link, the retailer’s system identifies and tracks the referral, attributing it to the referring customer.

Automated Communication: The retailer’s system sends automated emails or notifications to the referrer, confirming that their referral has been successful and providing them with the details of the reward they have earned. The system also sends a personalized welcome message to the referred customer, informing them about the discount or special offer they are eligible for.

Social Sharing and Word-of-Mouth: The retailer integrates social sharing buttons on their website, allowing customers to easily share referral links with their social network. They also encourage customers to spread the word about their positive shopping experiences and the benefits of shopping with the retailer through word-of-mouth.

Reward Redemption: When the referrer decides to make a purchase using their earned discount or store credit, the retailer’s system automatically applies the reward at the checkout process, providing a seamless and convenient redemption experience.

Tracking and Analysis: The retailer regularly tracks and analyzes the performance of their customer referral program. They measure metrics such as the number of referrals generated, conversion rates from referrals, and the lifetime value of referred customers. This data helps them refine their program and identify opportunities for improvement.

Customer Engagement and Loyalty: By implementing a customer referral program, the online clothing retailer strengthens customer engagement and loyalty. Satisfied customers become brand advocates, actively promoting the retailer to their network, which leads to an increased customer base and higher customer retention rates.

Partner Referral Programs

Partner Referral Programs are initiatives designed to harness the power of collaborative relationships with complementary businesses or industry influencers. By establishing referral programs with partners, businesses can tap into their partner’s networks and leverage their influence to acquire new B2B sales leads.

Leverage your partnerships by establishing referral programs with complementary businesses or industry influencers. Collaborate to cross-promote products and services, expanding each other’s customer bases.

Example: Software Company

Partner Identification: The software company identifies potential partners that align with their target market and have complementary products or services. These partners could be consultants, integrators, or industry-specific solution providers.

Program Enrollment: The software company invites these potential partners to join their partner referral program, highlighting the benefits and incentives of participation. This can include revenue sharing, co-marketing opportunities, or access to exclusive resources.

Training and Enablement: Once partners enroll in the program, the software company provides training and resources to familiarize them with the product, its key features, and target customer profiles. This enables partners to effectively promote and recommend the software solution to their clients or contacts.

Referral Process: The software company establishes a clear and streamlined process for partners to refer leads. This can involve a dedicated referral portal, unique partner-specific referral links, or a direct communication channel with the company’s sales team.

Lead Tracking and Management: The software company implements a system to track and manage partner referrals. This includes capturing lead details, attributing them to specific partners, and monitoring the progress of those leads throughout the sales cycle.

Lead Follow-up and Conversion: The software company’s sales team takes over the referred leads and follows up with them promptly. They engage in consultative selling, addressing the specific needs of the referred leads and providing tailored solutions. The goal is to convert these leads into paying customers.

Partner Rewards and Recognition: As referred leads convert into customers, the software company provides rewards or incentives to the referring partners based on the agreed-upon terms. This can include commissions, revenue sharing, or bonus incentives.

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy that allows businesses to generate B2B sales leads by partnering with individuals or companies (affiliates) who promote their products or services in exchange for a commission. It is a mutually beneficial arrangement where affiliates earn a commission for each lead or sale they generate, while businesses expand their reach and increase their chances of converting leads into customers.

Create an affiliate program where individuals or companies earn a commission for every lead or sale they generate. This can significantly increase your reach and lead generation potential.

Example: E-commerce Platform

Affiliate Recruitment: The e-commerce platform identifies potential affiliates such as bloggers, industry influencers, or content creators who have a relevant audience interested in their products or services. They reach out to these affiliates and invite them to join their affiliate program.

Affiliate Onboarding: Once affiliates agree to participate, the e-commerce platform provides them with unique affiliate links or promo codes that they can share with their audience. The platform also offers access to promotional materials, product information, and guidelines to ensure consistent brand messaging.

Promotional Efforts: Affiliates promote the e-commerce platform’s products or services through various channels, such as their websites, social media platforms, email newsletters, or webinars. They create engaging content, reviews, or tutorials that highlight the benefits and features of the products.

Tracking Referrals: The e-commerce platform tracks the referrals generated by each affiliate using tracking codes embedded in the affiliate links or promo codes. This allows them to accurately attribute sales or conversions to the respective affiliates.

Commission Structure: The e-commerce platform establishes a commission structure based on the affiliate program terms. Affiliates earn a percentage of the sales or a fixed commission for each referred customer who purchases the platform.

Performance Monitoring: The e-commerce platform regularly monitors the performance of affiliates, tracking metrics such as clicks, conversions, and revenue generated. This helps identify top-performing affiliates and allows the platform to optimize the program accordingly.

Payment and Reporting: The e-commerce platform ensures timely payment of commissions to affiliates based on the agreed-upon terms. They also provide detailed reports or dashboards to affiliates, giving them visibility into their performance and earnings.

Social Media Advocacy

Social media advocacy refers to the practice of leveraging social media platforms to harness the support and influence of employees, customers, partners, and industry influencers in promoting a brand, product, or service. It involves encouraging and empowering individuals to share positive experiences, opinions, and content related to a business, thus amplifying the brand’s reach and visibility.

Encourage your customers and employees to share their positive experiences with your brand on social media platforms. Utilize referral tracking tools to identify and engage with potential leads.

Example: Software Company

Employee Engagement: The software company encourages and empowers its employees to become social media advocates. They provide training and guidelines on best practices for social media engagement and ensure employees are aligned with the company’s values and messaging.

Branded Content: The company creates engaging and shareable content, such as blog posts, infographics, videos, or customer success stories, that highlight the benefits and features of their software solutions. They make this content easily accessible to employees for sharing on their social media profiles.

Employee Advocacy Tools: The software company utilizes employee advocacy tools or platforms that enable employees to discover and share branded content seamlessly. These tools provide a centralized hub where employees can access pre-approved content and schedule social media posts.

Incentives and Recognition: The company implements a rewards and recognition program to motivate and incentivize employees for their social media advocacy efforts. This can include rewards, bonuses, or public recognition for employees who actively share and engage with the company’s content.

Customer Engagement: The software company encourages its satisfied customers to share their positive experiences and testimonials on social media. They may provide customers with incentives, such as discounts or exclusive access to new features, for sharing their feedback and recommendations.

Influencer Partnerships: The company collaborates with industry influencers or thought leaders who have a significant presence on social media. They engage these influencers in promoting their software solutions, whether through sponsored content, reviews, or joint campaigns.

Tracking and Measurement: The software company utilizes social media analytics tools to track the reach, engagement, and conversions generated through social media advocacy efforts. They monitor key metrics, such as clicks, shares, and lead conversions, to assess the impact and effectiveness of their social media campaigns.

Online Reviews and Testimonials

Online reviews and testimonials are user-generated content showcasing customers’ opinions, experiences, and feedback about a product, service, or business. They are typically shared on various online platforms such as review websites, social media, business directories, and e-commerce sites.

Request satisfied customers to leave reviews and testimonials on platforms relevant to your industry. Positive feedback serves as social proof, attracting potential leads and building trust.

Example: Marketing Agency

Reputation Management: The marketing agency actively manages its online reputation by encouraging clients to leave reviews and testimonials on popular review platforms such as Google My Business, Yelp, or industry-specific directories. They also monitor and respond to reviews to show their commitment to customer satisfaction.

Client Testimonials: The agency reaches out to satisfied clients and requests their permission to feature their testimonials on their website, social media platforms, or in marketing collateral. They showcase the success stories and positive experiences of their clients to demonstrate the value they provide.

Case Studies: The marketing agency creates in-depth case studies that outline the specific challenges faced by their clients, the strategies implemented, and the measurable results achieved. These case studies serve as powerful testimonials and provide potential leads with real-world examples of the agency’s expertise.

Video Testimonials: To enhance the impact and authenticity of testimonials, the agency produces video testimonials where clients share their experiences and the benefits they’ve gained from working with the agency. These videos can be shared on the agency’s website, and social media channels, or incorporated into email marketing campaigns.

Social Media Mentions: The agency monitors social media platforms for mentions, tags, or reviews from clients. They engage with these mentions by responding promptly, expressing gratitude, and sharing positive feedback with their audience. This demonstrates their commitment to client satisfaction and encourages further engagement.

Review Acquisition Strategies: The marketing agency implements strategies to encourage clients to leave reviews and testimonials. This can include personalized follow-up emails, incentives for leaving reviews, or simply providing a seamless and user-friendly process for clients to share their feedback.

Review Monitoring and Utilization: The agency regularly monitors and analyzes online reviews and testimonials to gather insights, identify areas for improvement, and leverage positive feedback in its marketing efforts. They incorporate excerpts or snippets from positive reviews into their website, social media posts, email newsletters, or marketing materials.

Industry Influencer Collaborations

Industry influencer collaborations refer to strategic partnerships between businesses and influential individuals within a specific industry or niche. These collaborations aim to leverage industry influencers’ credibility, expertise, and reach to promote a brand, product, or service to their audience.

Collaborate with influencers and thought leaders in your industry. They can provide endorsements, reviews, or guest content that can lead to increased visibility and attract new leads.

Example: Fitness Equipment Manufacturer

Influencer Research: The fitness equipment manufacturer identifies key industry influencers who have a significant following and a strong presence in the fitness and wellness space. These influencers could be fitness trainers, athletes, or renowned experts in the field.

Collaborative Content: The manufacturer collaborates with the influencers to create engaging and informative content. This could involve joint blog posts, videos, social media campaigns, or even hosting webinars or workshops. The content aims to provide value to the influencers’ audience while subtly promoting the manufacturer’s fitness equipment.

Product Reviews and Recommendations: The influencers test and review the fitness equipment, sharing their genuine opinions and experiences with their audience. They may create video demonstrations, written reviews, or social media posts highlighting the features, benefits, and performance of the equipment.

Giveaways and Contests: The manufacturer partners with influencers to organize giveaways or contests where their followers have the opportunity to win the fitness equipment. This generates buzz, increases brand visibility, and encourages audience engagement.

Event Participation: The manufacturer sponsors or collaborates with influencers for industry events, conferences, or trade shows. The influencers may host workshops or demonstrations featuring the manufacturer’s equipment, attracting attendees and generating leads directly at the event.

Affiliate Programs: The manufacturer establishes affiliate partnerships with influencers, providing them with unique referral codes or affiliate links. Influencers earn commissions for every sale made through their referrals, incentivizing them to promote the equipment to their audience.

Co-branded Campaigns: The manufacturer and influencers create co-branded campaigns or limited-edition product collaborations. This exclusive partnership creates a sense of urgency and excitement among the influencers’ followers, driving them to engage with the campaign and consider purchasing the equipment.

Strategic Content Marketing

Strategic content marketing is an approach that focuses on creating and distributing valuable, relevant, and targeted content to attract and engage a specific audience. It involves developing a content strategy that aligns with business goals and addresses the needs and interests of the target audience.

Develop valuable content such as blog posts, whitepapers, and eBooks that address your target audience’s pain points and challenges. Share this content on various platforms to generate leads organically.

Example: Software Company

Audience Research: The software company conducts thorough research to understand its target audience’s needs, pain points, and preferences. They analyze industry trends, customer feedback, and competitor content to identify knowledge gaps and areas where they can provide valuable insights.

Content Strategy Development: Based on audience research, the software company develops a comprehensive content strategy. They determine the types of content that resonate with their audience, such as blog posts, whitepapers, e-books, case studies, or video tutorials. The strategy outlines the topics, formats, and distribution channels for their content.

Quality Content Creation: The software company produces high-quality, informative, and engaging content that addresses its audience’s challenges or interests. They focus on providing actionable solutions, industry insights, thought leadership, and best practices. The content is well-researched, and well-written, and showcases the company’s expertise.

SEO Optimization: The software company ensures its content is search engine optimized to improve its visibility and reach. They conduct keyword research and incorporate relevant keywords into their content, meta tags, and headings. This helps their content rank higher in search engine results pages, attracting organic traffic and potential leads.

Multi-Channel Distribution: The software company strategically distributes its content across various channels to reach its target audience. This includes publishing content on their website, sharing it on social media platforms, sending it via email newsletters, and syndicating it on industry-related websites or publications.

Lead Capture and Conversion: The software company incorporates lead capture mechanisms into its content, such as call-to-action buttons, subscription forms, or gated content requiring contact information to access. This allows them to convert interested readers into leads and nurture them through targeted email marketing campaigns.

Data Analysis and Optimization: The software company analyzes the performance of its content using analytics tools. They track metrics such as website traffic, engagement levels, conversion rates, and lead generation. Based on the insights gained, they continuously optimize their content strategy, focusing on what resonates best with their audience and drives the most leads.

Webinars and Virtual Events

Webinars and virtual events are online platforms and interactive sessions that allow businesses to connect with their target audience, deliver presentations, provide educational content, and engage in real-time discussions. They offer a digital alternative to traditional in-person events, allowing participants from anywhere in the world to attend remotely.

Host webinars or virtual events centered around industry topics or challenges. Collect registration details to identify potential leads and follow up with personalized communication.

Example: Marketing Agency:

Topic Selection: The marketing agency identifies relevant and timely topics that align with its target audience’s interests, pain points, and industry trends. They choose topics that showcase their expertise and provide valuable insights to their audience.

Content Creation: The agency develops compelling and informative presentations or slide decks for their webinars. They focus on delivering actionable strategies, best practices, case studies, or industry insights that address specific challenges or offer valuable knowledge.

Speaker Selection: The agency selects knowledgeable speakers who are experts in the topic being discussed. These speakers could be internal experts from the agency or industry influencers who can provide valuable insights and perspectives.

Promotion and Registration: The agency promotes its webinars through various channels such as email marketing, social media platforms, its website, and industry-specific communities. They create enticing landing pages or registration forms to capture interested participants’ information, converting them into leads.

Live Presentation and Q&A: During the webinar, the agency delivers a live presentation, engaging participants with compelling visuals, examples, and interactive elements. They encourage audience participation by conducting polls, surveys, or live Q&A sessions, fostering engagement and building relationships.

Post-Webinar Engagement: After the webinar, the agency follows up with participants, thanking them for attending and providing access to the webinar recording or presentation materials. They also offer additional resources, such as e-books or guides, related to the webinar topic to further nurture leads.

Virtual Events: In addition to webinars, the agency organizes virtual events such as online conferences, panels, or workshops. These events bring together industry experts and provide networking opportunities for attendees. They leverage event platforms that allow participants to connect, interact, and explore sponsor booths.

Strategic Alliances

Strategic alliances are collaborative partnerships formed between two or more businesses to achieve mutual benefits and strategic objectives. These alliances involve sharing resources, knowledge, expertise, and networks to pursue common goals, expand market reach, and enhance competitive advantage.

Form strategic alliances with businesses that share similar target audiences. Jointly conduct marketing initiatives, co-host webinars, or collaborate on content creation to reach new leads.

Example: Complementary Services

Complementary Services: The software company identifies a service provider in the same industry or a related field that offers complementary products or services. For example, a customer relationship management (CRM) software company may ally with a marketing automation platform.

Shared Goals and Values: The software company ensures that the potential partner shares similar goals, values, and target audiences. Both companies should have a common understanding of how the alliance can benefit their customers and drive mutual growth.

Co-Marketing Initiatives: The software company and its alliance partner collaborate on co-marketing initiatives to promote their combined offerings. This can include joint webinars, blog posts, case studies, or thought leadership content that highlights the value of integrating their solutions.

Referral Programs: The software company and its alliance partner establish referral programs where they incentivize their existing customers to refer each other’s products or services. They may offer discounts, rewards, or exclusive benefits to customers who successfully refer new leads.

Co-Selling Opportunities: The software company and its alliance partner explore co-selling opportunities where they jointly pitch and sell their integrated solutions to potential customers. This can involve joint sales calls, presentations, or demonstrations to showcase the seamless integration and comprehensive benefits of their combined offerings.

Shared Events and Trade Shows: The software company and its alliance partner participate in shared industry events, conferences, or trade shows. They co-host booths or presentations to showcase their integrated solutions, generating leads and increasing brand visibility.

Cross-Promotion and Content Sharing: The software company and its alliance partner collaborate on cross-promotion and content-sharing initiatives. They feature each other’s solutions in their marketing materials, newsletters, or social media posts, exposing their offerings to a broader audience.

Lead Generation Tools

Lead generation tools are software applications or platforms that help businesses automate and streamline the process of identifying, capturing, and nurturing potential leads. These tools utilize various strategies and techniques to attract and engage prospects, with the ultimate goal of converting them into customers.

Invest in lead generation tools that help identify and capture contact information from potential leads visiting your website. These tools provide valuable insights and enable timely follow-ups.

Example: SaaS company

Customer Relationship Management (CRM) Software: The SaaS company uses a CRM tool to manage and track customer interactions, capture lead information, and streamline its sales process. The CRM allows them to store and organize prospect data, track communication history, and segment leads based on various criteria.

Email Marketing Software: The SaaS company employs an email marketing tool to send targeted and personalized email campaigns to potential leads. They leverage automation features to nurture leads through automated email sequences and track email engagement metrics to identify interested prospects.

Lead Capture Forms: The SaaS company utilizes lead capture forms on its website and landing pages to collect visitor information. They integrate these forms with their CRM or marketing automation software to ensure captured leads are automatically added to their sales pipeline.

Website Analytics Tools: The SaaS company utilizes website analytics tools, such as Google Analytics, to gain insights into website visitor behavior, traffic sources, and conversions. They analyze the data to optimize their website’s user experience, identify high-performing landing pages, and refine their lead generation strategies.

Social Media Listening Tools: The SaaS company employs social media listening tools to monitor relevant conversations, mentions, and discussions happening on social media platforms. They identify potential leads expressing interest or seeking solutions in their industry and engage with them promptly.

Lead Scoring and Segmentation Tools: The SaaS company utilizes lead scoring and segmentation tools to prioritize and categorize leads based on their level of engagement, demographics, or behavior. This allows them to focus their sales efforts on leads with the highest potential and tailor their messaging accordingly.

Web Analytics and Heatmap Tools: The SaaS company utilizes web analytics and heatmap tools to gain insights into how visitors interact with their website. They analyze user behavior, identify areas of interest or drop-offs, and optimize their website’s design and content to enhance lead generation and conversion.

Email Marketing Campaigns

Email marketing campaigns refer to the strategic use of email messages to communicate with a target audience, promote products or services, nurture leads, and build customer relationships. It involves sending targeted and personalized emails to a list of subscribers who have opted in to receive communication from a business.

Leverage email marketing to nurture leads and keep them engaged. Use personalized and targeted campaigns to provide value, showcase expertise, and drive conversions.

Example: Software Company

Campaign Objective: The software company launches an email marketing campaign to promote a new feature or product to their target audience.

Targeted Email List: The company ensures they have a segmented and targeted email list comprising existing customers, leads, or subscribers who have expressed interest in similar products or services. They may use data from their CRM or lead capture forms to create specific segments.

Compelling Subject Line: The company crafts an attention-grabbing subject line that entices recipients to open the email. For example, “Introducing Our Game-Changing Feature: Boost Your Productivity Today!”

Engaging Content: The email content is personalized, informative, and visually appealing. It highlights the benefits and value of the new feature, including real-world examples or case studies to demonstrate its effectiveness.

Call-to-Action (CTA): The email includes a clear and prominent CTA that directs recipients to take the desired action, such as “Learn More,” “Get Started,” or “Schedule a Demo.” The CTA is strategically placed and stands out visually to encourage clicks.

Mobile-Optimized Design: The email is designed to be mobile-friendly, ensuring that it renders well on various devices and screen sizes. This maximizes the chances of engagement from mobile users who form a significant portion of the audience.

A/B Testing: The company conducts A/B testing with different variations of subject lines, content, CTAs, or designs to determine which elements resonate best with their audience. They analyze the performance metrics, such as open rates, click-through rates, and conversions, to optimize future campaigns.

Automated Follow-ups: The company sets up automated follow-up emails for recipients who do not take the desired action after the initial email. These follow-ups may include additional information, incentives, or limited-time offers to encourage conversion.

Personalization and Segmentation: The company leverages personalization techniques, such as including recipients’ names or company names, to create a more personalized experience. They also segment their email list based on recipient preferences, behavior, or demographics for more targeted messaging.

Tracking and Analysis: The company tracks key metrics such as open rates, click-through rates, conversions, and unsubscribes to measure the success of the email campaign. They use this data to refine their email marketing strategies and improve future campaigns.

Industry-Specific Directories

Industry-specific directories are online platforms or websites that serve as comprehensive listings or databases of businesses operating within a specific industry or niche. These directories provide a centralized location for businesses and individuals to search and find relevant companies, products, or services related to their industry of interest.

List your business in industry-specific directories, platforms, or marketplaces. This increases your visibility among potential buyers actively searching for solutions like yours.

Example: Construction Company

Directory Selection: The construction company identifies a reputable industry-specific directory that caters specifically to the construction industry. This directory is known for its extensive reach, high visibility, and active user base within the target market.

Business Listing: The construction company submits a detailed and comprehensive listing of its business on the directory. This includes information such as company name, contact details, description of services, areas of expertise, certifications, and any notable projects or achievements.

Categorization and Keywords: The construction company ensures their listing is properly categorized within the directory, making it easy for users to find them when searching for specific construction services. They also optimize their listing with relevant keywords that align with their target audience’s search queries.

Enhanced Profile: The directory may offer additional features or paid options to enhance the construction company’s profile. This could include adding photos, videos, client testimonials, project galleries, or links to their website and social media profiles, providing a more comprehensive and engaging representation of their business.

Reviews and Ratings: The industry-specific directory allows users to leave reviews and ratings for listed businesses. The construction company actively encourages satisfied clients to leave positive reviews, helping to build trust and credibility within the directory’s community.

Networking Opportunities: The directory may host industry events, webinars, or forums where businesses can connect and network with potential clients, partners, or industry professionals. The construction company actively participates in these networking opportunities to expand its connections and generate leads.

Performance Tracking: The construction company tracks the performance of its listing on the industry-specific directory. They monitor metrics such as the number of views, inquiries received, or conversions generated from the directory, allowing them to evaluate the effectiveness of their presence and make necessary adjustments.

Thought Leadership Contributions

Thought leadership contributions refer to the practice of establishing oneself or one’s business as a recognized authority and expert within a specific industry or niche. It involves sharing valuable insights, knowledge, and expertise through various channels to influence and guide the industry’s direction and trends.

Publish articles, guest posts, or interviews in respected industry publications. Establishing yourself as a thought leader can attract leads who seek expert insights.

Example: Marketing Consultant

Blogging and Guest Blogging: The marketing consultant regularly publishes informative and insightful articles on their blog, addressing relevant topics in the marketing industry. They share practical tips, strategies, and trends to help their audience improve their marketing efforts. Additionally, they contribute guest articles to reputable industry blogs, expanding their reach and credibility.

Speaking Engagements: The marketing consultant actively seeks speaking opportunities at industry conferences, seminars, or webinars. They deliver engaging presentations, sharing their expertise and thought-provoking ideas with a wider audience. By providing valuable insights and actionable advice, they establish themselves as a go-to resource in the marketing field.

Whitepapers and Research Reports: The marketing consultant conducts in-depth research on emerging marketing trends, consumer behavior, or industry best practices. They compile their findings into whitepapers or research reports that offer valuable insights to their target audience. These resources provide evidence-based strategies and contribute to the industry’s body of knowledge.

Podcasts and Webinars: The marketing consultant hosts their podcast or participates as a guest on relevant industry podcasts. They engage in conversations, share their experiences, and provide expert advice on marketing-related topics. They may also host webinars, delivering educational content and fostering interactive discussions with participants.

Social Media Engagement: The marketing consultant actively participates in industry-specific social media groups, forums, or chats. They share their expertise, offer guidance, and engage in discussions with other professionals in the marketing community. By providing valuable insights and thought leadership on social media, they gain visibility and attract a following of industry peers and potential clients.

Contributing to Industry Publications: The marketing consultant writes articles or opinion pieces for reputable industry publications, such as marketing magazines or online platforms. They provide unique perspectives, analysis of industry trends, or thought-provoking commentary, positioning themselves as a thought leader and gaining exposure to a broader audience.

Collaborations and Partnerships: The marketing consultant collaborates with other industry experts or influencers on joint projects, such as co-authoring articles, hosting webinars, or conducting research studies. By leveraging the expertise and networks of others, they enhance their thought leadership contributions and reach a wider audience.

Lead Magnets

Lead magnets are valuable resources or incentives offered by businesses to potential customers in exchange for their contact information, typically their email addresses. These resources are designed to attract and capture leads by providing something of value that addresses a specific pain point or solves a problem for the target audience.

Create compelling lead magnets such as free trials, demos, templates, or toolkits. Offer these valuable resources in exchange for contact information, nurturing leads into conversions.

Example: E-commerce Store

E-book: The e-commerce store creates an e-book titled “The Ultimate Guide to Fashion Styling.” The e-book provides valuable tips, trends, and advice on how to style outfits for different occasions, body types, or fashion preferences.

Landing Page: The e-commerce store designs a dedicated landing page for the e-book. The landing page highlights the benefits of the e-book and includes a visually appealing cover image, a brief description, and a call-to-action (CTA) prompting visitors to download the e-book.

Opt-in Form: To access the e-book, visitors are required to provide their email address by filling out an opt-in form on the landing page. The form may also include optional fields to gather additional information, such as their name or fashion preferences.

Email Delivery: Once a visitor submits their email address, the e-commerce store sends an automated email containing a download link to the e-book. This email may also include a personalized thank-you message and further engagement opportunities, such as inviting recipients to follow the store’s social media channels or sign up for their newsletter.

Follow-up Email Sequence: The e-commerce store sets up a follow-up email sequence to nurture the leads obtained through the e-book download. The sequence may include a series of additional fashion-related tips, exclusive discounts on the store’s products, or invitations to upcoming fashion events or sales.

Upsell Opportunities: As the e-commerce store engages with the leads generated through the e-book, they identify potential upsell opportunities. For example, they may send targeted emails promoting fashion accessories or styling services that complement the e-book’s content.

Tracking and Conversion Analysis: The e-commerce store tracks the performance of the lead magnet by analyzing metrics such as the number of downloads, conversion rates, and subsequent purchases made by leads. This data helps them assess the effectiveness of the lead magnet in generating qualified leads and driving sales.

Referral Software Platforms

Referral software platforms are specialized software solutions designed to automate and streamline the process of managing customer referral programs. These platforms provide businesses with the tools and functionalities necessary to create, track, and incentivize customer referrals effectively.

Leverage dedicated referral software platforms that provide a range of features for managing and tracking referral programs. These platforms streamline the process, making it easy for customers, partners, and influencers to refer leads.

Example: Real Estate Company

Platform Selection: The real estate agency researches and selects a referral software platform specifically designed for the real estate industry. They choose a platform that offers features such as lead tracking, referral management, automated communications, and integration with their existing CRM system.

Program Setup: Using the referral software platform, the real estate agent sets up its referral program. They define the program structure, incentives, and rewards for referring agents or clients. For instance, they may offer a percentage of the commission earned from a successful referral or provide gift cards or other incentives.

Lead Tracking and Management: The referral software platform provides a centralized dashboard where the real estate agency can track and manage their referral leads. They can input details such as the referring agent’s or client’s information, the referred party’s information, and any notes or updates regarding the referral.

Automated Communication: The referral software platform automates communication throughout the referral process. It sends automated emails or notifications to the referring party, acknowledging their referral and providing updates on the progress of the referral. This ensures timely and consistent communication without manual effort.

Referral Tracking: The referral software platform tracks the referral source and monitors the progress of each referral. It records when a referral is received, tracks the status of the referral (such as contact made, property shown, or successful transaction), and enables the real estate agency to attribute referrals to the appropriate referring party.

Reporting and Analytics: The referral software platform generates reports and analytics on the performance of the referral program. The real estate agency can assess key metrics such as the number of referrals received, conversion rates, revenue generated from referrals, and the effectiveness of different referral sources.

Referral Program Promotion: The real estate agency actively promotes its referral program to its network of agents, clients, and industry contacts. They leverage the features of the referral software platform, such as referral links or personalized referral invitations, to make it easy for participants to share and track their referrals.

Reward Distribution: Once a referral leads to a successful transaction, the referral software platform facilitates the distribution of rewards or incentives to the referring party. It tracks and calculates the appropriate reward based on the predetermined program rules and ensures prompt and accurate payment or fulfillment.

Summary

In short, there are many methods to acquire B2B leads. Every business is different, and not all methods may be suitable for every business. Therefore, choose the option that suits you best and take action. The sleeping cat won’t catch any mice, so it’s important to plan and start executing. Sales can be challenging, and obtaining leads is even more complicated. The winners are those who keep up with the times and leverage the latest techniques and technological advancements to their advantage. Good luck!

In today’s digital age, online leads have become an essential part of any successful business strategy. Whether you are selling a product or service, generating leads is crucial for expanding your customer base and increasing revenue.

What is an online lead?

Online leads refer to potential customers who have shown interest in your business through various online channels, such as social media, search engines, and email marketing campaigns. In this blog post, we’ll explore the importance of online leads, how to generate them, and best practices for converting them into loyal customers.

So, whether you’re a small business owner or a marketing professional, read on to learn everything you need to know about these online marketing leads and how they can benefit your business.

STEP 1: Optimize your website for high visibility

Having a website is essential for any business or organization looking to establish an online presence. However, simply having a website is not enough. For online content on your website to be effective, it needs to be optimized for high visibility in search engine results pages (SERPs).

Search engine optimization (SEO) is the process of optimizing your website’s content and structure to increase its visibility and ranking in search engine results. This involves a range of tactics, and free tools, including keyword research, on-page optimization, link building, and more.

One of the most important factors in SEO is keyword research. This involves identifying the keywords and phrases that people are using to search for information related to your business or industry. By incorporating these keywords into your website’s content and structure when creating content, you can increase its relevance and visibility in search results.

On-page optimization refers to the various elements on your website that can be optimized for search engines. This includes optimizing your website’s content, meta tags, and image tags. By ensuring that your website’s content is high-quality, relevant, and optimized for keywords, you can improve its chances of ranking well in search results.

Link building is another important aspect of SEO. This involves building links from other websites to your own, which can help to increase your website’s authority and visibility in search results. This can be done through a range of tactics, such as guest blogging, social media marketing, and more.

STEP 2: Offer valuable content

Offering valuable content is a key component of a successful content marketing strategy. Valuable content is content that provides value to your audience, whether it’s through education, entertainment, or a solution to a problem they may be facing. Here are a few examples of valuable content that small businesses can create to engage and attract their target audience:

Blog Posts – Blogging is a great way to provide valuable content to your audience. You can create blog posts that offer tips, advice, or insights related to your industry or niche. For example, if you run a skincare business, you could create blog posts that provide advice on how to take care of your skin, recommend effective products, and discuss the latest skincare trends.

How-to Guides – How-to guides are another great way to offer valuable content. These guides provide step-by-step instructions on how to complete a task or achieve a goal. For example, if you run a digital marketing agency, you could create a how-to guide on how to set up a Google Ads campaign or how to optimize your website for search engines.

Infographics – Infographics are visually appealing and easy-to-digest pieces of content that can provide valuable information to your audience. For example, if you run a financial planning business, you could create an infographic that explains the different types of investment options available and their potential returns.

Videos – Videos are an engaging way to provide valuable content to your audience. You can create instructional videos, product demos, or even behind-the-scenes content to give your audience a glimpse into your business. For example, if you run a food blog, you could create videos that show how to make your favorite recipes or how to properly use kitchen tools.

By offering valuable content, businesses can engage with their audience, build trust, and ultimately drive more traffic and sales to their website.

STEP 3: Nurture your relationships with email

Email marketing can be a highly effective way to nurture relationships with leads and turn them into sales. Here are some tips on how to get sales leads by nurturing your relationships with email:

Build an email list: Start by building a targeted email list of potential leads who have shown interest in your business or industry.

Offer valuable content: Use email to share valuable content with your leads, such as informative blog posts, industry news, or exclusive offers. This can help establish your expertise and build trust with your audience.

Segment your email list: Segment your email list based on factors such as interests, behaviors, and demographics to ensure that your emails are highly targeted and relevant.

Personalize your emails: Use personalized messaging in your emails to make your leads feel valued and understood.

Use email automation: Use email automation tools to send targeted, personalized emails based on your leads’ behaviors and interests. This can help increase engagement and lead to more sales.

Measure and optimize: Use analytics tools to measure the effectiveness of your email campaigns and optimize them over time to improve their performance.

By nurturing your relationships with leads through email, you can establish trust, build credibility, and ultimately, ways to generate hot leads and more sales leads for your business.

STEP 4: Social Media Marketing

Social media platforms offer high-quality leads and a wealth of opportunities for businesses to generate sales leads. Here are some tips on how to get sales leads from social media:

Build a strong social media presence: Create a strong and consistent social media presence on the platforms your target audience uses the most. Share valuable content that engages your audience and promotes your business.

Identify your target audience: Use social media analytics tools to identify your target audience’s demographics, interests, and behaviors. This will help you create targeted social media content that resonates with them and increases the chances of generating sales leads.

Use social media advertising: Social media advertising can be a powerful tool for generating sales leads. Use the targeting options available on each platform to create ads that are highly relevant to your target audience.

Leverage social media groups: Join and participate in social media groups relevant to your industry or target audience. Engage with members and share valuable content to establish your expertise and credibility.

Engage with your audience: Respond to comments and messages on your social media accounts to engage with your audience and build relationships. This can lead to increased trust and interest in your business, which can ultimately generate sales leads.

Offer exclusive promotions: Offer exclusive promotions or discounts to your social media followers to incentivize them to engage with your business and potentially convert into sales leads.

Overall, social media can be a powerful tool for generating sales leads if used strategically and consistently. By creating valuable content, targeting your audience effectively, and engaging with them regularly, you can increase the chances of generating sales leads through social media.

STEP 5: PPC (pay-per-click) ads

Pay-per-click (PPC) advertising is a powerful tool for generating online leads for your business. With PPC, you can create targeted ads that appear at the top of search engine results pages (SERPs) and on other websites, and generate online leads by putting your business in front of potential customers who are actively searching for your products or services. Here’s how to get online leads with PPC ads:

Define your target audience – To get the most out of your PPC ads, it’s essential to know who your target audience is. This means identifying their demographics, interests, and pain points. By understanding your target audience, you can create ads that are highly relevant to them and more likely to convert.

Conduct keyword research – Keyword research is the process of identifying the keywords and phrases that your target audience is searching for. This will help you create ads that are highly relevant to their search queries. Use tools like Google Keyword Planner and SEMrush to identify the best keywords to target.

Create compelling ad copy – Your ad copy should be clear, concise, and compelling. It should highlight the benefits of your product or service and include a strong call-to-action (CTA) that encourages the user to click through to your website.

Set up landing pages – Once someone clicks on your ad, they should be taken to a landing page that is highly relevant to the ad they clicked on. This will help improve your ad’s quality score and increase your chances of converting the lead into a customer.

Monitor and optimize your ads – PPC is an ongoing process, and it’s essential to monitor and optimize your ads regularly. This means adjusting your targeting, ad copy, and landing pages to improve your ad’s performance and increase your ROI.

STEP 6: Referral Marketing channels

Referral marketing is a powerful strategy for getting online leads for your business. By leveraging your existing customer base inbound lead generation, you can encourage them to refer their friends and family to your business, generating new leads and increasing your customer base. Here’s how to get online leads with referral marketing channels:

Incentivize your existing customers – One of the best ways to encourage your existing customers to refer their friends and family to your business is to offer incentives. This could be a discount on their next purchase, a free product or service, or even a cash reward. By providing an incentive, you’re giving your customers a reason to refer their contacts to your business.

Create referral programs – Referral programs are a great way to incentivize your customers to refer their contacts to your business. You can create a referral program that rewards customers for every new lead they refer or for every new customer they bring in. Make sure to communicate the details of your referral program clearly to your customers and make it easy for them to refer their contacts.

Use social media – Social media is a great way to reach new customers and generate referrals. Encourage your customers to share your social media posts with their friends and family, and provide shareable content that they can easily pass along. You can also run social media contests or giveaways that encourage people to share your content with their contacts.

Email marketing – Email marketing is a powerful tool for generating referrals. Send out regular newsletters and promotional emails that encourage your customers to refer their friends and family to your business. Make sure to include clear calls-to-action and referral links in your emails.

Partner with other businesses – Partnering with other businesses in your industry or niche can be a great way to generate referrals. Reach out to businesses that complement your own and explore opportunities for cross-promotion. You can offer to refer your customers to their business in exchange for them doing the same for you.

Examples of effective referral marketing channels include:

Dropbox – Dropbox incentivizes its customers to refer their friends and family to the platform by offering both the referrer and the new user free storage space.

Airbnb – Airbnb encourages its customers to refer their contacts to the platform by offering them travel credits for every new user they refer.

Tesla – Tesla has a referral program that rewards customers for referring their contacts to the company. The program includes rewards such as free charging, exclusive events, and even a chance to win a Tesla Roadster.

Anyone who runs a business will know that lead generation is vital for ongoing success. Generating leads is necessary for profit and success.

It’s why so much money is spent each year on obtaining high-quality leads and why a lead-generation strategy should be a priority for anyone with serious commercial ambitions.

The practice of selling leads can be very fruitful, whether a company is getting too many leads or simply looking for an additional revenue stream.

Understanding how to sell leads not only helps to further your business goals but also serves to assist customers in finding what they’re looking for.

If this is something that applies to you, come with us now as we look at how to sell leads and how LeadFellow makes the whole process easier.

Selling Leads? Understand Your Offering

When you’ve decided that you’re going to sell leads, you must begin by establishing what service or product that involves.

Once you have determined this aspect, you then have to determine what your offering will look like as you’re selling leads to others.

Companies that sell leads will have their own way of working, but let’s see how it’s most commonly done.

Traditional Lead Generation

The important aspect to consider is how you’re going to obtain the leads to sell. As such, are we just talking about lead overflow or the generation of new leads to sell? It’s an important factor to determine.

As a lead seller, your lead generation strategy will usually involve traditional marketing techniques that you’d normally to attract customers.

Generally speaking, a company will generate leads using digital marketing via social media, SEO, and paid Google ads.

What often happens is that the lead seller will simply be making use of leads that they can’t or don’t have time to convert.

Buying 3rd Party Leads

However, some choose to take things to the next level by actually buying 3rd-party leads to then sell them in the same way.

By supplementing their flow of leads artificially in this way, they have more leads to monetize.

Rather than simply selling on these leads, however, it’s necessary for the selling company to add some value to the process.

Having a Network to Sell to As You Generate Leads

Once you have decided HOW you’re going to be selling leads, you now have to think about WHO you’re going to be selling them to.

This is perhaps the trickiest part of the process of selling leads, but also the most important. So who is it possible to sell to?

Other Competitors

Probably the most suitable recipient for your lead generation overflow is your competitors – typically those who aren’t as successful at obtaining them.

This is the group that will be reaching out to the customers personally, as the lead quality is high – meaning it’s warm.

When selling leads to a direct competitor this way also ensures that your lead generation efforts will produce the right kind of lead quality.

Wholesale Buyers

Also known as lead aggregators, wholesale lead buyers refer to those mentioned above i.e. businesses buying leads with the express intention to sell them on.

Despite offering high lead quality, lead sales of this type will command a lower fee for each one, compared to selling to a competitor.

That said, companies like these are easier to find and start working with than competitors looking for quality leads.

Establishing a Cohesive Purchasing Process

Ok, so after you’ve determined the right lead generation process, and who you’re going to sell to, you then have to work out your purchasing setup.

For instance, when a lead generation business sells a lead, how will the end customer receive that lead?

How will one client or multiple clients get each lead?

Will your quality leads be emailed automatically to the recipient? Will there be some kind of portal that needs to be logged into?

There could even be a CRM that the buyer gets leads posted to for retrieval in the customer’s own time.

How will you charge for each lead?

Then there’s the question of how you’re going to bill for each lead. Will be in real-time? Will it be periodically at the end of each week or month?

Determining these factors ahead of time is very important, so there’s a real need to give things the required attention.

LeadFellow – Simplifying a Complex Process

We’ve covered the main elements of lead generation, finding lead buyers, and how to invoice customers for quality leads via your own business.

The basic steps are laid out, but we haven’t gone into all the ins and outs of finding and servicing lead clients.

There is an easier way to sell quality leads

The truth is that it’s a complex process that takes time, effort, and know-how to complete successfully.

The good news is that there is an easier way to monetize any new lead that you can’t or don’t want to fulfill yourself & it’s by working with LeadFellow.

LeadFellow Does the Legwork For You

Our innovative, easy-to-use tool makes light work of selling/sending leads to providers. Both parties can easily track and monitor them.

Easily sell leads to providers and keep track of them in real time with our innovative and user-friendly tool. Whether you’re a seller or provider, our platform streamlines the process of forwarding leads and provides transparency throughout the entire transaction. Experience the convenience of our lead-selling tool today.

When you’re looking to attract customers to your business, marketing campaigns represent an essential part of the process.

The question is, how can you tell if your marketing efforts are delivering what you intended at the start? Well, there are a bunch of metrics that can be measured to determine your success, with one being cost per lead (CPL).

Here we take a closer look at what cost per lead means and why it’s an important part of any marketing campaign you run.

So, What Does Cost Per Lead Mean?

The answer to this question is quite a simple one, as it’s essentially what it sounds like. In terms of lead generation, the term relates to the cost required to generate a new prospect.

Your CPL figure tells your sales team whether the campaign budget is being spent in the right areas, so they can take steps to refine it if necessary.

Don’t Confuse Cost Per Lead With Other Terms

If, when compared to your competitors, your lead formula cost is on the high side, it suggests that you’re not being as efficient in your approach as you could be.

Not to be confused with similar terms like Cost-per-click (CPC) and Cost-per-action (CPA), your CPL is a figure that relates to the revenue spent to get them to take the required action e.g. give over their information for a freebie or more info.

How to Work Out Your Cost Per Lead

Ok, so when you’re looking for your magic cost per lead figure, working it out is a fairly simple process. All that’s required is for you to take the total figure spent on your marketing efforts and divide it by the leads acquired.

It might go something like this…

Cost of marketing campaign – $5,000

Quality leads generated – 500

Cost per lead (5000 divided by 500) = $10

When carrying out this calculation, you need to separate out the figures for each of your marketing channels to get a cost per lead figure for each one. You see, bunching everything together will limit insight into your lead generation performance.

Why Cost Per Lead Is Important

Of course, there are many other metrics that need to be tracked in order to properly gauge how things are going in terms of lead generation efficiency.

However, without cost per lead information, the task of setting sales goals, working out your ROI and determining the correct budgets for your lead generation campaigns is going to be tricky.

CPL figures set the benchmark and from there, you can use the insight to direct your actions from then on. New leads need to be generated, that’s a given, but the lead cost needs to be controlled or you may end up overspending on your marketing campaigns.

Pay For Your New Leads the Cost-effective Way With LeadFellow

As we can see, cost per lead matters and traditionally speaking that cost needs to be paid prior to any sale – meaning you’re out of pocket until sales come in.

Wouldn’t it be better if you only paid this cost for leads that converted? Well, that’s exactly what you get with Leadfellow, as with us, you only pay your cost per lead once it has been converted into a paying customer. Not bad, right?

That’s not all you get with LeadFellow either, as we provide a service that offers free leads, as well as an ability to monetize customer referrals and chance encounters.

 

FAQ

Q: What is Cost Per Lead (CPL)?
A: Cost Per Lead (CPL) is a metric used in digital marketing to measure the cost of acquiring a potential customer’s contact information, typically in the form of an email address or phone number.

Q: How is Cost Per Lead calculated?
A: Cost Per Lead is calculated by dividing the total cost of a marketing campaign by the number of leads generated. For example, if a campaign costs $1,000 and generates 100 leads, the Cost Per Lead would be $10.

Q: Why is Cost Per Lead important?
A: Cost Per Lead is important because it allows marketers to measure the effectiveness and efficiency of their marketing campaigns. By tracking the Cost Per Lead, marketers can determine which campaigns are generating the most leads at the lowest cost and adjust their strategies accordingly.

Q: What factors can affect Cost Per Lead?
A: The factors that can affect Cost Per Lead include the type of marketing campaign, the target audience, the quality of the lead, and the competition in the market.

Q: How can I reduce my Cost Per Lead?
A: There are several strategies that can help reduce Cost Per Lead, such as optimizing landing pages, targeting the right audience, using compelling calls-to-action, improving ad relevance, and testing different ad formats and placements.

Q: Is a low Cost Per Lead always better?
A: Not necessarily. While a low Cost Per Lead is desirable, it’s important to also consider the quality of the leads generated. A high volume of low-quality leads may not be as valuable as a smaller number of high-quality leads, even if the Cost Per Lead is higher.

If there’s one thing that all business need, it’s more leads. Now, if you’ve ever tried to generate leads for yourself, you’ll understand that the process can be costly, time-consuming, and largely frustrating.

That’s right, implementing your own lead generation strategies can take a big bite out of your budget and be extremely labour-intensive, leaving you with less time to concentrate on your core business activities.

The thing is, lead generation doesn’t need to be this way anymore, thanks to Leadfellow, which lets you get your hands on free leads, as well as letting you monetize chance encounters you wouldn’t otherwise convert yourself.

All this comes with a lot less in the way of stress and aggravation, as our sales management software seamlessly connects skilled service providers with people who need them.

So How Does LeadFellow Generate Leads?

At LeadFellow, we offer free leads as part of our overriding mission to make sound recommendations and help you convert chance encounters into cash flow. Our fast, easy-to-use tool makes the job of getting both warm and hot leads a simple one, meaning you don’t waste time on prospects who simply aren’t interested.

It works by you collaborating with your competition. Yes, you heard it right – our innovative service for free leads involves working with competitors in a mutually-beneficial relationship. Our system lets you act as either a lead giver or lead receiver, with both of these roles offering the ability to earn money.

It breaks down like this:

• Step #1 – Work out what USP makes your offering better than your competitors
• Step #2 – Identify competitors who lack your winning know-how
• Step #3 – Determine how much commission you want to offer per lead (if receiving)
• Step #4 – Contact the competitor and request a win-win collaboration
• Step #5 – Collaborate transparently through LeadFellow
• Step #6 – Use referrals to grow your business

LeadFellow software allows you to keep exact track of all your sales leads, along with your earnings and commission payments due. With our service, you get to generate sales leads while at the same time reducing your marketing costs. Sounds great, right?

Use LeadFellow In a Way That Suits You

Our ultimate aim is to make the lead generation process easier for you and your business, but it’s entirely up to you how you want to use our platform. If you want to use it as your primary tool for closing more sales leads, great! Want to generate an income from a referral arrangement with a competitor? That’s great too!

Lead senders never pay anything ever, meaning they’re able to use its features forever, without any kind of restriction. What’s more, the only cost involved in obtaining free leads as a receiver comes once you’ve closed the sale, so you’ve really got nothing to use.

Want to Know More About an Ongoing Supply of Hot Leads?

If you’re looking to generate free leads or a new revenue stream and you’d like to know more about how to sign up as a provider or receiver.

Referrals can be so powerful as a marketing tool as they engender trust from the start. So, why not start leveraging them today and watch as your business soars?

It could be the best business decision you make this year.

The B2B Sales Lead is a crucial component of any company’s success. One of the best ways for B2B sales teams to be able to generate high-quality leads that convert into clients is by focusing on their objectives.

Targeting your ideal audience is an essential part of marketing. Generating hot leads from these people can be challenging but not impossible if you know how!

If you are looking to boost lead generation for your company, here are the top 5 proven techniques to get more B2B sales leads in 2022:

Optimize Your Content for Organic Search

Google Trends shows that searches for “long-form” articles have increased by 930% since 2011. This data speaks volumes, as it demonstrates how people are actively looking to consume information on their own time and in ways that best fit them – all before the need for B2B sales leads has even arisen! The way forward? Publish long-form content with keyword-rich headlines (like ‘How to Generate High-Quality B2B Sales Leads 2022: 5 techniques’) or indicate specific research topics via tags such as #sales leads.

The best way to improve your site’s ranking on Google is by implementing SEO strategies that will attract visitors and keep them coming back for more. This means optimizing every part of the page, including titles and descriptions as well as keywords so they show up when someone searches those terms online!

Get Customer Reviews

The fact of the matter is, your company’s best marketers and sales reps aren’t your employees — they’re your existing customers. To encourage customers to leave reviews, you should just ask! More often than not your loyal followers are happy and willing to write about their experience with whatever it may be.

You can ask for reviews in many ways:

• In-person
• Over the phone (or via text)
• Through your website (ideally, a reviews page)
• Via email (email blast, personal email, company email, email signatures)
• Via social media (direct message or post)
• Via thank you pages
• On receipts/invoices
• More

You can publish written reviews from your customers, but also consider using video testimonials that are extremely powerful.

Use Email Marketing

Marketing is a tough industry to be in, but email marketing can make the customer feel like they are your top priority.

Your email signature is a great place to include links that will help you generate leads. You can add your contact information, webpages or white papers and other helpful resources into the body of messages themselves so they’re easy for prospects to search online when contacting companies like yours!

Leverage Your Referral Program

The importance of word-of-mouth advertising for businesses can’t be overstated. That’s why 82% of companies rely on referrals to generate the most sales, according to statistics from the American Marketing Association (AMA).

The lead generation process is long sometimes. So a good lead management tool, where you can track the process is essential. There are many tools out there.

Leadfellow helps to track and gives notifications to all parties. Everything is transparent and you can benefit each other.

Just make sure you reward your customers for referring their friends, family, coworkers, and associates.

Host Webinars

Webinars are a great way for B2B companies to grow their business by educating potential clients and showcasing products or services. This is because these events provide the opportunity of connect company representatives with people who need what they offer, making it easier than ever before!

Be More Visible on Social Media

B2B marketers should join social media groups for the best results. The key is to find professional-focused networks and share your expertise, while also identifying prospects who might be interested in what you have to offer!

Once you’ve gained their trust and rapport, pitch your product or service offerings.

Use Automation Tools

Marketing automation tools are an easy way to save time and get more done in the office. They can schedule appointments for you, send emails (including follow-ups), post on social media or blogs–even sort your contacts list!

You can segment leads and make an automation workflow that will send them tailored targeted emails.

Embrace Influencer Marketing

The B2B sales world has been changing rapidly. One way that marketers can be sure to stand out from their competitors is through influencer advertising – leveraging the power of individuals who have an avid following on social media platforms like Instagram, Facebook, and Twitter! These personalities will help you get more traffic for your website while also building up a reputation as being innovative in some way or other which could lead them into buying whatever product it was they were promoting beforehand (or even just telling friends about).

To generate quality B2B sales leads through influencer marketing, companies should identify prominent individuals with large followings on social media and those who are easily recognizable by their target audience.

Host or Attend a Conference or Tradeshow

Events are a great way to make connections and reach your target audience.

B2B marketers can use trade shows, conferences, or other forms of networking like breakfast seminars as an opportunity for them to connect with potential prospects in-person!

The best way to get leads after a trade show is by networking and interacting with people. You should also take the opportunity of being in contact, exchanging business cards or other promotional material as well following up right away so they know you’re interested!

Use LinkedIn Sales Navigator

The LinkedIn Sales Navigator is an amazing tool for finding the right people to communicate with. Not only can it generate leads, but with its powerful research features you’ll be able to hunt down decision-makers in any company and make sure they know how great your product might work!

If you want to make a good impression on decision-makers, use LinkedIn Sales Navigator. It will help find the right people and introduce yourself so that they know who is selling what before pitching them!

The distinction between cold, warm, and hot lead is one of the most frequently discussed topics in the sales world. However, before you get into the differences, you should have a basic understanding of the various kinds of leads that exist and how they function.

What are sales leads?

What are sales leads, and how do they differ from marketing leads? These are companies or individuals who might become clients for your organization in the future. Sales leads can usually be managed using online and physical platforms such as trade shows, press releases, direct advertisements, promotional campaigns, and so on.Getting adequate leads is critical for any business, and generating them is the key component in the wheel that typically starts the process. Leads are individuals or organizations who may be interested in your services or products but whom you do not have full knowledge of their interest or when they will make a purchase decision.

What is Cold Lead?

What exactly is a cold lead? If you’re wondering what a cold lead is, be aware that they’re individuals or organizations who never contacted your company or showed any interest in your service/product and were irritated or put-off by your attempts to contact them.Cold leads are those which have to be nurtured more carefully and over a longer period of time in order to yield sales. These are majorly leads that are kept in view most of the time.

What is Warm Lead?

Warm leads are people or businesses who have expressed an interest in one of your services or products before. They might have expressed their interest by following your social media profiles, filling out contact forms, signing up for your newsletter or email marketing campaign, following up on referrals from other clients or consumers, and so on. These contacts are more interested in learning about your products and services and are more inclined to convert into paying customers. Before they result in sales, these leads require careful nurturing.

Qualified leads are, in this case, crucial to discuss. These leads are frequently considered superior since they represent people or businesses who are nearing the conclusion of the sales process. A qualified lead is one that is looking for a certain product on Google or similar internet platforms and has a demonstrated and particular want that is prompting him/her to seek out a company like yours.

What is Hot Lead?

Hot lead is a sales term that refers to a potential customer who has shown a high level of interest in a product or service and is considered more likely to make a purchase. A hot lead may have already expressed interest by filling out a contact form, requesting more information, or engaging in a conversation with a sales representative. In contrast, a cold lead is a potential customer who has not yet shown any interest in a product or service and may require more effort to convert into a paying customer. The term “hot lead” is commonly used in sales and marketing to describe the most promising prospects for a business.

In conventional business, a lead is simply any person who inquires about your goods or service. However, in the world of affiliate marketing, a lead is someone who has expressed interest in your brand and may be interested in purchasing from you. The BANT method can then be used to determine their nature:

BANT:

B – This is the significance of Budget, which implies that the prospect has already made a budget and is ready to spend it once the project’s proposal has been authorized by management.

A – Who is the authority figure in this sale? Who makes the ultimate decision?

N – Does the prospect have a true need for my product? Is this a universal need on the team?

T – The Time Frame is the duration, also known as the duration. How much time will the prospect need to come to a purchasing decision?

Difference between Cold, Warm & Hot Lead

The difference between cold, warm & hot lead can be enumerated through a short and simple table:

What are the Stages that explain each lead?

There are a number of stages in the entire sales cycle that might be used to express each lead in more creative ways. Here’s how it looks from another angle:

Cold Leads – These are the leads right at the beginning of the sales cycle who reject your calls/emails/other marketing outreach initiatives. These are ones who do not show any interest or do not respond to the company’s efforts. While you may nurture these leads over a longer period of time, only a few of them may transform into warm leads.

Warm Leads – These are people or businesses who you notice as those in periodic engagement with your company or marketing channels. These are the people who start reading your posts, liking/following your organization, sharing contact details and signing up for email newsletters. They start engaging with your organization likewise. You start nurturing these leads likewise and learning more about their needs, issues and how you can solve the same.

Hot Leads – These are qualified leads that have been nurtured and are ready to make the purchase or any other transaction. These are people who are now directly seeking a particular service for fulfilling a need which has already been identified by you and you are engaging for fulfillment of the same. These are leads which have to be now managed for closing the final transaction.

Leadfellow shortens the sales cycle tremendously

Qualified leads can be obtained using a variety of approaches, some of which are revolutionary, such as Leadfellow, where each member of the team is empowered to develop qualified leads for the sales staff. They are rewarded and acknowledged for generating qualified leads and this helps to create a sense of urgency.

After the handoff to the sales team, organizational revenues rise with a shorter sales cycle. Qualified leads are most often generated as a result of employees and partners utilizing their personal networks. This eliminates the need to deal with cold leads while also allowing for more warm leads and qualified leads for the sales department to use.

Lead generation is a minefield if you don’t know what you’re doing…

When it’s not done properly, lead generation can cost your business thousands in lost revenue and countless hours of time wasted.

Not to mention the devastating effects the frustration and disappointment can have on you, your team and your business.

Let’s look at some of the problems poor lead generation can cause your business…

Lead Generation – The Problems 

Poor Quality Sales Leads

One huge issue when it comes to generating sales leads is the lack of quality sales leads…
In an ideal world, you want to generate leads that need exactly what you’re selling and are ready to buy straight away.
But all too often, you end up with sales leads that…

• Aren’t ready to buy
• Aren’t aware they have a problem
• Or don’t have the problem that your business solves.

These people aren’t sales leads, they’re contacts. And worst of all, they can take up all your time and energy. 
Whether because they want to be polite, or they think they’ll get something for free. These people jump on a sales call with you with no intention of buying.
If this happens every now and again, it’s not a problem. But just imagine how damaging this would be to your business if it happened every day.
And believe it or not, this happens a lot when your lead generation is not done properly.

Lead Generation That Targets The Wrong Audience

Another huge problem caused by incorrect lead generation is targeting the wrong audience… For example, do you know exactly who your target audience is? If you had a list of sales leads, could you pick out everyone that needs what you’re selling? Doubtful.
So, what do you do? 
If you’re like most companies, you target everyone on your list…
After all, sales is a numbers game, right?

Well, yes, but is prospecting to thousands of people because a few might need what you’re offering really the best use of your time and resources? Wouldn’t it be better to be able to generate sales leads that you know need your services? Imagine how much more productive, motivated and efficient your sales team would be. And imagine how much this would help your profits soar.

Your Prospects Don’t Know You

Anyone that’s been in sales for longer than a minute will tell you this… It’s easier to sell to a warm lead than a cold lead. Obvious, right? After all, if you go to a shop for a drink and there’s a can of Pepsi or a can you’ve never heard of, which are you going to choose? The one you know and trust, of course. It’s the same thing with your sales leads. If you can generate sales leads that know you and trust you, your life is going to be so much easier, isn’t it? Your sales team will be able to close more sales in less time, you start doing record numbers and your profits will skyrocket… All because you’re generating red hot sales leads. But here’s the thing, most of your prospects don’t know you. And if they don’t know you, they don’t trust you either. I mean, we’ve all been burned with bad experiences, haven’t we? And we all try and make sure not to make the same mistakes again. So how can your business avoid these problems with your lead generation?

How To Generate Sales Leads With Ease

Fortunately, there’s now a solution to all these lead generation problems… There’s a way to make sure your sales leads are all red-hot, top-quality leads. There’s a way to attract the perfect audience to your services. And there’s a way to find prospects that know and trust you from the word go… With Leadfellow.

Leadfellow is a one-of-a-kind sales referral software that helps transform businesses. Leadfellow gives you the power to take full control of your sales figures. We do this by helping you enjoy a constant supply of red-hot sales leads that need exactly what you’re selling. This makes your sales process faster, more efficient, less stressful and way more profitable.

How Leadfellow Generates Sales Leads To Skyrocket Your Business

Leadfellow helps to connect business service providers with their ideal clients through referrals. You see, there are tons of well-connected people and businesses out there who deal with clients that need something they can’t provide… But because they know you provide what their client needs, they refer them to you. This brings you red-hot leads that are ready to buy.

And the best part?

Because they’ve been referred, they’re far more likely to buy from you. In fact, Social Media Today report that 78% of B2B marketers says referrals generate leads of good or excellent quality.
And because these leads are such good quality…

• They take less effort to convert
• You don’t need to go prospecting for them
• They’re much easier to deal with
• And they’re far more likely to remain loyal customers

So you see, if you can get top-quality referrals, your lead generation and your business will be transformed. That’s the power Leadfellow can bring to your business.

Generate Constant Sales Leads

Leadfellow is an easy-to-use lead management software that makes everything easy to track for you. It helps businesses work together, sharing referrals and generating leads for each other. With Leadfellow, you can receive top-quality sales leads every day and refer leads to other businesses to make more money. All you have to do is sign up as a referrer and a provider and you’re good to go. If you deal with a client that’s not suitable for you, you can refer them to the right business and claim your share of the earnings! And when you receive a referral, you have nothing to pay until you close the deal and make a sale! This means that with Leadfellow, there’s zero risk and HUGE rewards. To start transforming your lead generation and your business, contact Leadfellow today. And get ready for an influx of red-hot sales leads, huge revenue and record profits.