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Anyone who runs a business will know that lead generation is vital for ongoing success. Generating leads is necessary for profit and success.
It’s why so much money is spent each year on obtaining high-quality leads and why a lead-generation strategy should be a priority for anyone with serious commercial ambitions.
The practice of selling leads can be very fruitful, whether a company is getting too many leads or simply looking for an additional revenue stream.
Understanding how to sell leads not only helps to further your business goals but also serves to assist customers in finding what they’re looking for.
If this is something that applies to you, come with us now as we look at how to sell leads and how LeadFellow makes the whole process easier.
Selling Leads? Understand Your Offering
When you’ve decided that you’re going to sell leads, you must begin by establishing what service or product that involves.
Once you have determined this aspect, you then have to determine what your offering will look like as you’re selling leads to others.
Companies that sell leads will have their own way of working, but let’s see how it’s most commonly done.
Traditional Lead Generation
The important aspect to consider is how you’re going to obtain the leads to sell. As such, are we just talking about lead overflow or the generation of new leads to sell? It’s an important factor to determine.
As a lead seller, your lead generation strategy will usually involve traditional marketing techniques that you’d normally to attract customers.
Generally speaking, a company will generate leads using digital marketing via social media, SEO, and paid Google ads.
What often happens is that the lead seller will simply be making use of leads that they can’t or don’t have time to convert.
Buying 3rd Party Leads
However, some choose to take things to the next level by actually buying 3rd-party leads to then sell them in the same way.
By supplementing their flow of leads artificially in this way, they have more leads to monetize.
Rather than simply selling on these leads, however, it’s necessary for the selling company to add some value to the process.
Having a Network to Sell to As You Generate Leads
Once you have decided HOW you’re going to be selling leads, you now have to think about WHO you’re going to be selling them to.
This is perhaps the trickiest part of the process of selling leads, but also the most important. So who is it possible to sell to?
Probably the most suitable recipient for your lead generation overflow is your competitors – typically those who aren’t as successful at obtaining them.
This is the group that will be reaching out to the customers personally, as the lead quality is high – meaning it’s warm.
When selling leads to a direct competitor this way also ensures that your lead generation efforts will produce the right kind of lead quality.
Also known as lead aggregators, wholesale lead buyers refer to those mentioned above i.e. businesses buying leads with the express intention to sell them on.
Despite offering high lead quality, lead sales of this type will command a lower fee for each one, compared to selling to a competitor.
That said, companies like these are easier to find and start working with than competitors looking for quality leads.
Establishing a Cohesive Purchasing Process
Ok, so after you’ve determined the right lead generation process, and who you’re going to sell to, you then have to work out your purchasing setup.
For instance, when a lead generation business sells a lead, how will the end customer receive that lead?
How will one client or multiple clients get each lead?
Will your quality leads be emailed automatically to the recipient? Will there be some kind of portal that needs to be logged into?
There could even be a CRM that the buyer gets leads posted to for retrieval in the customer’s own time.
How will you charge for each lead?
Then there’s the question of how you’re going to bill for each lead. Will be in real-time? Will it be periodically at the end of each week or month?
Determining these factors ahead of time is very important, so there’s a real need to give things the required attention.
LeadFellow – Simplifying a Complex Process
We’ve covered the main elements of lead generation, finding lead buyers, and how to invoice customers for quality leads via your own business.
The basic steps are laid out, but we haven’t gone into all the ins and outs of finding and servicing lead clients.
There is an easier way to sell quality leads
The truth is that it’s a complex process that takes time, effort, and know-how to complete successfully.
The good news is that there is an easier way to monetize any new lead that you can’t or don’t want to fulfill yourself & it’s by working with LeadFellow.
LeadFellow Does the Legwork For You
Our innovative, easy-to-use tool makes light work of selling/sending leads to providers. Both parties can easily track and monitor them.
Easily sell leads to providers and keep track of them in real time with our innovative and user-friendly tool. Whether you’re a seller or provider, our platform streamlines the process of forwarding leads and provides transparency throughout the entire transaction. Experience the convenience of our lead-selling tool today.
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