Maximizing Growth and Revenue through Referral Partnerships: A Guide for B2B Businesses
What are referral partnerships? In a referral partnership, one business (the referring partner) refers customers or clients to another business (the referred partner) in exchange for a commission or referral fee. The referral partner can make money by sending clients to the referred partner, and the referred partner can get new clients as a result of the referral, making this a win-win situation for both businesses. Affiliate programs, strategic alliances,...