The distinction between cold, warm, and hot leads is one of the most frequently discussed topics in the sales world....

Lead generation is a minefield if you don’t know what you’re doing… When it’s not done properly, lead generation can...

If you were to ask any business what they need more of, they’d all say the same thing… Sales leads,...

There are many different channels for finding potential clients. All of them, however, are divided into two categories: traditional or...

Cold calling is one of the hardest marketing activities. If you know how to do it well, however, the closing...

To understand how we make sales calls today one needs to know the history of telemarketing. The roots of telemarketing...

A warm lead can be defined by the word itself. Warm means positive, closeness, good contact and safety. A good...