A successful strategy for business expansion is referral marketing. It entails urging your current clients to recommend your goods and services to their friends and relatives. Because the customer who is being referred is more likely to believe in and patronize your company, referral marketing is a cost-effective strategy for attracting new clients. Yet, determining the effectiveness of your referral marketing campaigns can be difficult.

Why is it crucial to track referrals?

The effectiveness of your referral marketing initiatives can be evaluated by tracking referrals. It enables you to determine which tactics and channels are more effective at generating referrals and which ones are less effective. You can tailor your marketing efforts to maximize their effectiveness by tracking your referral sources.

In addition to measuring the success of your referral marketing efforts, tracking referrals can also help you:

Identify your most devoted clients: You can determine who is introducing new clients to your company by keeping track of who did so. These clients are your most ardent supporters and can be excellent resources for your company.

Enhance customer experience: Referral tracking can give you important information about how your customers are being treated. If a customer recommends a friend who subsequently makes a purchase, it means they were satisfied with your company. If a customer doesn’t recommend anyone, it can mean they aren’t happy with their overall experience.

Thank your customers: You may thank your customers for their efforts when you keep track of referrals

How to track referrals effectively?

As we know tracking referrals is important. How we can track them easily and what solutions are available?

1. Set up a tracking system with some software. There are plenty of referral tracking tools available. Leadfellow is one of them :)
2. Use unique referral links. It means that you can see what link is used to drive referrals to you. You can track them in Google Analytics or a similar program.
3. Establish a coupon or referral code system. That gives also chance to see who drives referrals to you.

What else about referral tracking is important to know

Ensure that your tracking system is user-friendly. Your staff or consumers could not utilize your tracking system properly if it is complicated to use, which could lead to erroneous data. Ensure sure everyone involved in the referral process can use your tracking system easily, intuitively, and quickly.

Monitor both online and offline referrals. Although it is simpler to track online referrals with tools like custom referral links, offline referrals shouldn’t be disregarded. When they make a purchase or join up for your service, encourage your consumers to mention who referred them. You may then manually track offline referrals in your system using this.

Observe referral trends over time. This will allow you to spot long-term trends and patterns in your referral marketing campaigns. You may identify which referral sources consistently bring in the newest clients for your company by examining this data, and you can then modify your marketing plan accordingly.

With Leadfellow you can establish and track your referrals easily.

Introducing Leadfellow

In the crowded market of referral tracking tools, Leadfellow stands out for its user-friendly interface, robust tracking capabilities, and scalability perfect for SMEs. Whether you’re a startup trying to understand your initial customer influx or an established SME aiming to optimize your referral rewards, Leadfellow has features tailored to fit your needs.

B2B Case Study

There are many programs and examples, especially on B2C or eCommerce topics. However, there are few success stories specifically for B2B or service-providing companies. Leadfellow is primarily software created for referral tracking, which helps measure and monitor the status of leads shared between two companies.

For instance, a digital marketing company based in Europe, Marketing Sharks, used its competitors as referral partners over a few years. These competitors, three firms, sent a total of 231 different leads over the years, out of which the Marketing Sharks team closed or won 48 leads. These 48 leads brought Marketing Sharks a total additional revenue of 451,000 euros, and some of these won clients or leads continue to generate revenue.

Marketing Sharks paid out approximately 50,000 euros in bonus payments to the lead senders. This bonus payment motivated and continues to motivate these competitors to keep sending leads. Leadfellow assists in monitoring and sending lead statuses to create transparency or openness, so everyone understands the statuses of the leads and whether the bonuses have been paid, etc. Therefore, referral tracking is critical in creating transparency and systematization.

Marketing Sharks Dashboard in Leadfellow

Common Mistakes in Referral Tracking

  1. Not tracking at all: This might seem obvious, but many SMEs still rely on anecdotal evidence or rough estimates rather than accurate tracking.
  2. Using overly complex tracking systems: Complexity can be a barrier. If a system is too complicated, staff may avoid or misuse it.
  3. Forgetting mobile: In today’s digital age, a significant chunk of referrals come from mobile devices. Not tracking mobile referrals is akin to ignoring a large segment of your audience.
  4. Not validating referral sources: Sometimes, not all referrals are of good quality. Without validation, you might end up rewarding or investing in low-quality leads.
  5. Ignoring the data: It’s not just about collecting data. Understanding and acting upon it is what will differentiate your SME from the competition.

5 Tips to Excel in Referral Tracking

  1. Start Simple: Especially if you’re new to this, begin with a straightforward system like Leadfellow. As you get more acquainted, you can delve deeper into its advanced features.
  2. Educate Your Team: Ensure everyone, from marketing to sales, understands the importance of referral tracking and knows how to use the tools in place.
  3. Regularly Review Data: Set aside a regular time, be it weekly or monthly, to review referral data. Look for trends, spikes, or drops, and adjust your strategy accordingly.
  4. Integrate with Other Systems: Ensure your referral tracking system communicates well with your CRM, email marketing, and other tools. This integration will give you a holistic view of the customer journey.
  5. Act on Feedback: As you identify your primary referral sources, engage with them. Ask for feedback on how you can improve and strengthen those relationships.


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