If you’re thinking about becoming a real estate agent, you’ll need to find your potential leads—the people who will hire you to sell their homes.

Want to attract more leads as a real estate agent?

Here’s a unique approach: offer to sell their home for free if the deal closes within 45 days! That’s correct, there will be no charge for selling their property, except for the standard closing fees.

In this article, we’ll delve into effective methods for generating real estate leads who are not only interested in selling their homes but also willing to pay for a swift and hassle-free closing process.

Real estate lead generation methods

Real estate lead generation is a critical aspect of success in the industry. Without a steady stream of qualified leads, agents and brokers may struggle to close deals and achieve their goals. There are numerous methods for generating leads, each with its own costs, benefits, and drawbacks. In this comparison table, we will explore some of the most popular lead generation methods, including Pay to Closing, Paid Advertising, SEO and Content Marketing, Referral Marketing, Social Media Marketing, Open Houses, and Cold Calling/Emailing. By understanding the relative costs and benefits of each approach, real estate professionals can make informed decisions about which strategies to prioritize in their marketing efforts.

Pay at closing lead referral companies

As any real estate agent knows, you can’t just sit back and wait for business; it must be actively sought out. With Pay at Closing Lead Referral Companies, you get leads that pay at closing—as soon as a sale goes through. In addition, these lead companies will provide you with up-to-date data on homeowners in your area who are considering selling their homes.

There are three main kinds of Pay at Closing Lead Referral Companies:

  • National Lead Referral Services
  • Regional Lead Referral Services
  • Local Lead Referral Services.

Each type of service provides real estate agents with different types of leads based on where they want to work (national or regional), how big they want their client base to be (local), and how much money they want to make per transaction (pay at closing). You can also find referrals from other real estate agents in your local market by joining an association like NAR or a local MLS board.

Pros of Paying for Leads at Closing

One of the biggest benefits of paying for leads is that you can get a foot in each door. Although there are multiple ways real estate agents can acquire leads, paying for them at closing gives you access to potential clients who aren’t seeing anyone else at that point. This means they’re already committed to working with someone, so it may be easier to convince them that you’re their best option.

The other upside is that these leads are highly qualified—they’ve already made an offer on a home and were turned down by another agent or broker. Therefore, they have no choice but to work with someone new if they want to move forward with their purchase. That makes them much more likely to follow through with your services when compared to those who haven’t yet invested as much time and money into finding a home. It also makes them more likely to stick around once they find one. After all, they’ve already put up a deposit on a house; why wouldn’t they keep going?

Cons of Paying for Leads at Closing

Although you’ll be getting pre-qualified buyers ready to close as soon as possible, there are a few disadvantages to using paid leads. First, if your buyers have paid for their leads and can walk away from your offer at any time without penalty, they may not feel as compelled to go through with closing. This can result in them finding another home and leaving you with nothing in return for your investment of paying for leads at closing.

Second, even though these leads have already been pre-qualified by a lender or other real estate professional, you won’t know how serious they are about buying until after they’ve met with an agent. Some people who pay for their real estate leads may be window shopping—meaning that even though they seem like good prospects on paper, once you start talking to them about purchasing a home, it becomes clear that it wasn’t something they were looking to do right now.

Use future closing to pay for real estate leads

If you haven’t already considered it, find a way to use future closings to help pay for real estate leads. The idea is simple: Find a way to get your buyer prospects

  • who are not yet represented by a Realtor (or who don’t even know they need one)
  • to pay you to obtain information about your services or some other value you can offer them.

For example, if you have an agreement with a local title company that allows you to provide real estate closing services at no cost as long as you also handle title insurance sales through them, then why not ask your buyer prospects if they would be willing to give up their right of first refusal on selling their home if they were given $1,000 off their closing costs?

You could even make it worth more than $1,000 and give yourself an additional commission when you sell that house. That way, both you and your client win! And once you start doing deals like these, you will build trust among buyers.

They will want to work with you because they know that working with you will save them money and time. Then, when it comes time for those clients to buy another property, the chances are good that they will choose YOU as their agent instead of someone else because of how well things went last time around.

Partner with busy real estate agents

Real estate agents can be a great source of potential clients, but they often don’t have time to reach out to every lead themselves. If you specialize in a particular type of real estate, like flips or rentals, consider working with an agent who might give you first dibs on all her new leads (for free!).

For being given free real estate leads, offer to share any revenue from your sales with that agent for 30-60 days after closing. This is a win-win: You get real estate leads and help increase that agent’s overall business while she gets more deals without doing much work herself. This is a good idea if…you specialize in certain types of real estate, like residential flips or commercial properties.

The agent will probably be interested in teaming up if they don’t already have someone dedicated to generating leads for those niches. Even if they do, you may still be able to make some money by splitting commissions with them—even better!

Find Real Estate Agents Who Need Your Help: It’s easy to find local real estate agents online. Just search Google for [your city] real estate agents or use a site like Trulia, which lets you search by neighborhood and other criteria. Next, call each one individually and ask them if they need any extra help generating leads. It should take less than 10 minutes per call; say something like I noticed you have X number of homes listed right now.

Implementing referral software enables you to efficiently manage and track referrals, ensuring a seamless experience for all parties involved.

Maintain a database of real estate professionals across the globe

Your first task is finding a way to compile a database of real estate professionals across your area. This will be essential for you, as you need to be in touch with real estate agents who can refer business over to you.

There are several ways you can go about doing that, but there are two that we recommend:

  • one option is reaching out via social media and networking with local real estate agents;
  • another is actively reaching out and making phone calls or sending emails directly.

It’s up to you which method works best for you, but it’s worth noting that direct outreach tends to yield better results. Once you have compiled a list of real estate agents (or brokers) in your region, it’s time to get them on board with what you’re trying to do, giving them some incentive! The easiest way to do that is by offering to pay them if they send business your way. The amount of money you offer should depend on how much work you think they’ll put into referring people to you, but generally speaking, $100 per lead works well enough for most real estate professionals.

You may also want to consider paying more for referrals from certain properties, such as foreclosures or rental properties. You might also want to consider paying more if they provide you with more information about their clientele, such as whether they prefer single-family homes or townhouses. Make sure that whatever kind of deal you come up with is clearly stated in writing so there are no misunderstandings later on.

Q&A: How to Get Leads in Real Estate for Real Estate Agents

Effective strategies for generating leads in real estate include optimizing your online presence, leveraging social media platforms, creating compelling content, networking with local businesses, attending industry events, and providing outstanding customer service.

To optimize your online presence, ensure your website is visually appealing and user-friendly. Use relevant keywords throughout your website’s content and create informative blog posts. Share valuable resources and showcase your expertise to attract potential leads.

Social media platforms provide an opportunity to establish a strong presence and engage with potential leads. Share engaging content, such as property listings, market updates, and helpful tips. Leverage social media advertising to expand your reach and attract potential leads.

Compelling content refers to valuable resources, such as eBooks, guides, or exclusive market reports, that offer information in exchange for contact details. Promote these resources across your website and social media channels to entice potential leads to provide their information.

Collaborating with local businesses, such as mortgage brokers, home stagers, or interior designers, can expand your network and provide access to their customer base. Explore opportunities for cross-promotion, referrals, and joint events to generate leads.

Networking is vital in the real estate industry. Attend local events, conferences, and networking groups to connect with potential leads and industry professionals. Actively engage in conversations, share your expertise, and build rapport with attendees.

Outstanding customer service plays a significant role in generating leads through word-of-mouth referrals. Satisfied clients are more likely to recommend your services to others, increasing your chances of gaining new leads.


Real estate investments can have a high rate of return, but they’re complicated and time-consuming. The good news is that there are plenty of ways to generate real estate leads pay to close, allowing you to find new clients and score more deals without having to spend all your waking hours working at it.

To wrap up our post on how to get real estate leads to paying to close, we hope these tips help you grow your business! Real estate investing is a great way to earn passive income and build wealth over time—but it’s not easy work. If you want success in real estate investing, you need to work upfront by finding real estate leads pay to closing. Once you do that, though, real estate investing can be an incredibly lucrative opportunity for you. And remember – there are always new ways to generate real estate leads pay to closing.


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