This guide compares the top PRM software in 2025. The focus is on usability, pricing, integrations, and the types of companies each solution fits best.

To understand the future of referrals, we need to look back at how they emerged, how technology has transformed them, and where the next decade will take them.

Partner Relationship Management (PRM) and Customer Relationship Management (CRM) are both essential tools in the world of B2B sales. While their acronyms may sound similar, their functions, goals, and users are fundamentally different.

The term value added reseller may sound technical, but the idea is simple. It means someone resells a product and adds something useful to it. This could be help with setting it up, offering support or explaining how to get the most out of it.

When two or more businesses join forces, the energy is high and optimism runs deep. But without a written agreement, even the most promising collaborations can unravel quickly. That’s why a partnership agreement template is not just a nice-to-have it’s essential.

A channel partner is an external organization that helps sell or promote another company’s products. They operate independently but align closely with the goals and strategy of the original company, often called the vendor. In B2B sales, this model has become a cornerstone for scalable and cost-effective growth.

Local partners already have networks and trust in place. With the right resources provided through a PRM system—such as updated marketing materials, co-branded content, and localized messaging—they can generate warm leads that are far more qualified than cold outreach.

The role of a partner manager is growing rapidly, especially in B2B SaaS companies—from nimble startups to enterprise-level organizations.

Partnership tracking plays a critical role in helping businesses make the most of their collaborative efforts. When done right, it gives you the clarity you need to understand which of your partnerships are truly driving results.

If your business works with partners, resellers, or agents, you’ve probably heard the term Partner Relationship Management, or PRM. But what does it really mean, and why do companies invest in PRM systems?

The lead-to-sale ratio measures the number of leads required to close a single sale. This ratio varies across industries and depends on several factors, such as lead quality, sales strategies, and the complexity of your product or service.

Referral marketing offers Australian businesses a unique opportunity to grow cost-effectively. By tapping into your existing networks and encouraging happy customers to spread the word, you can generate high-quality leads, increase revenue, and build a loyal customer base that keeps coming back.