MCP · A2A · REST API

AI-Powered Partner Management

Connect Claude, ChatGPT, or any MCP-compatible AI assistant to your Leadfellow account. Submit leads, check deal status, and track commissions — without ever opening a browser.

Start free trial See setup guide ↓

You: "Submit a lead for Acme Corp to our partner TechVendor"

Claude: "Done. Lead LF-4521 submitted. Commission rate: 12%. I'll notify you when TechVendor responds."

What is MCP?

The Model Context Protocol (MCP) is an open standard that lets AI assistants connect to external tools and services. Think of it as a USB port for AI — plug in Leadfellow, and your AI assistant can manage partner referrals just like you would, but faster.

Leadfellow is one of the first PRM platforms in the world to support MCP natively.

What can your AI agent do?

📤

Submit Leads

Send a referral lead to any vendor in your network. Just tell your AI assistant the company name and which partner should receive it.

"Submit a lead for Company X to Vendor Y"

🔍

Check Lead Status

Ask about any lead and get real-time status updates, timeline history, and next steps.

"What's the status of lead LF-4521?"

💰

Track Commissions

View pending, earned, and paid commissions. Get summaries by partner, time period, or deal.

"Show my commissions for this month"

📋

List Your Partners

Get an overview of all your active vendor and connector partnerships.

"Show me my active partners"

📊

View Analytics

Ask for conversion rates, lead pipeline summaries, and partner performance metrics.

"What's my lead conversion rate this quarter?"

🔔

Get Notifications

Your AI agent receives notifications about lead updates, vendor responses, and commission changes.

"Any updates on my pending leads?"

Set up in 5 steps

Create your Leadfellow account

Generate your API key

Go to Settings → API & Integrations in your Leadfellow dashboard and create an API key.

Install the MCP server

Add the Leadfellow MCP server to your AI assistant's configuration. Works with Claude Desktop, ChatGPT plugins, and any MCP-compatible client.

{
  "mcpServers": {
    "leadfellow": {
      "url": "https://mcp.leadfellow.com/sse",
      "headers": {
        "x-api-key": "YOUR_API_KEY"
      }
    }
  }
}

Test the connection

Ask your AI assistant: "Show me my Leadfellow partners" — if it returns your partner list, you're connected.

Start using it

Submit your first lead via AI: "Submit a referral lead for [Company] to [Partner]". That's it — you're live.

Agent-to-Agent (A2A) Protocol

The future of partner management is autonomous. With A2A, your AI agent communicates directly with your partner's AI agent.

A Connector's AI agent submits a lead
The Vendor's AI agent receives and qualifies it
Status updates flow automatically between agents
Commissions are tracked and reported without human intervention

Leadfellow is building A2A on top of Google's open Agent-to-Agent protocol. Your partners don't even need to use the same AI assistant — Claude, ChatGPT, and custom agents all work together.

Connector's AI Claude / ChatGPT

↔

Leadfellow MCP + A2A Hub

↔

Vendor's AI Any MCP Client

Works with your AI tools

Claude

Desktop & API

Live

ChatGPT

Plugins & API

Live

Custom Agents

Any MCP client

Live

REST API

Build your own

Live

Let your AI assistant handle partner management.

Connect in 5 minutes. Submit your first lead today.

Start free trial Book a demo

The Agentic Economy: Why B2B Partnerships Need AI-Native PRM

By 2028, 90% of B2B buying will be AI-agent intermediated. Traditional PRM cannot survive the agentic economy — here is what AI-native PRM actually looks like and why partner leaders must pick tools that MCP, A2A, and AP2 agents can reach.

Categories: Partner relationship management

Agent Payments Protocol (AP2): How AI Agents Will Get Paid for Partnerships

The Agent Payments Protocol (AP2) is the payment layer of the agentic economy. Here is how it will reshape partner commissions, PRM payouts, and AI-native partnerships in 2026.

Model Context Protocol connecting AI agents to PRM platforms

MCP and PRM: How the Model Context Protocol Connects AI Agents to Partner Platforms

Learn how the Model Context Protocol (MCP) enables AI agents to connect directly with PRM platforms for automated lead routing, commission tracking, and partner management. Discover why MCP readiness is becoming essential for B2B partner ecosystems.

AI Agent Partnerships: How the A2A Protocol Is Rewriting B2B Partner Management

Discover how AI agent partnerships and Google’s A2A protocol are transforming B2B partner relationship management. Gartner predicts 40% of enterprise apps will feature AI agents by end of 2026 — is your PRM infrastructure ready?

Partner Onboarding: A Complete B2B Step-by-Step Guide

Learn how to build a B2B partner onboarding process that activates partners faster, reduces churn, and drives revenue. Includes a step-by-step guide, onboarding checklist, best practices, and answers to the most common partner onboarding questions. Whether you are building your first partner program or scaling an existing one, this guide covers everything from pre-contract preparation to first deal registration and the transition to long-term enablement.

What Are B2B Partnerships and Why They Matter Today

B2B partnerships are structured collaborations between two or more companies that work together to achieve shared outcomes.

Lead Distribution Software for B2B Partners

Lead distribution software helps companies work together. One partner sends a lead. Another partner or vendor receives it. The system keeps everything in one place.

How to Monetize Your Leads: Turning Unused Opportunities Into Revenue

Leadfellow helps businesses transform their leads into revenue by connecting companies in a transparent and structured way. It provides a simple platform where organizations can share, receive, and track leads with full visibility over progress and payments. The system creates trust between partners and enables every company to earn from business opportunities they cannot serve […]

What Is a Partner Portal and Why It Matters for Your Partner Program

A partner portal is the hub where vendors and partners connect. Share leads, access resources, and track commissions with ease in one simple platform.

Commission Tracking Software: The Missing Link in Sales Growth

The heart of sales motivation is predictability. A salesperson or a partner must know exactly what they will earn if they close a deal. Without clarity, energy shifts from selling to questioning spreadsheets. Automated systems replace this uncertainty with accuracy.

AI-Powered Partner Management

What is MCP?

What can your AI agent do?

Submit Leads

Check Lead Status

Track Commissions

List Your Partners

View Analytics

Get Notifications

Set up in 5 steps

Create your Leadfellow account

Generate your API key

Install the MCP server

Test the connection

Start using it

Agent-to-Agent (A2A) Protocol

Works with your AI tools

Claude

ChatGPT

Custom Agents

REST API

Let your AI assistant handle partner management.

Resources

The Agentic Economy: Why B2B Partnerships Need AI-Native PRM

Agent Payments Protocol (AP2): How AI Agents Will Get Paid for Partnerships

MCP and PRM: How the Model Context Protocol Connects AI Agents to Partner Platforms

AI Agent Partnerships: How the A2A Protocol Is Rewriting B2B Partner Management

Partner Onboarding: A Complete B2B Step-by-Step Guide

What Are B2B Partnerships and Why They Matter Today

Lead Distribution Software for B2B Partners

How to Monetize Your Leads: Turning Unused Opportunities Into Revenue

What Is a Partner Portal and Why It Matters for Your Partner Program

Commission Tracking Software: The Missing Link in Sales Growth

Free PRM vs Paid PRM: Which One Actually Scales Your Partner Program?

Top PRM Software in 2025: Comparison of the Best Partner Relationship Management Tools

The Evolution of B2B Referrals: How They Have Changed and What the Future Holds