The idea came when co-founder Diana Taluri, while running a marketing agency, noticed how complicated it was for B2B companies to manage partner and referral relationships in a transparent and structured way. Many businesses were still sharing leads through emails and spreadsheets, with no clear process to track progress, measure conversions, or calculate commissions fairly.

From that challenge, Leadfellow emerged — a cloud-based PRM solution that helps companies simplify and scale collaboration with their partners. The platform enables users to create and manage partner programs, share and track leads in real time, and automate commission payouts — all in one secure place.

Leadfellow grew out of Estonia’s vibrant startup ecosystem and was supported by the Tehnopol Startup Incubator, which helped shape its international growth strategy and product vision.