About us - Leadfellow

Our Story

From messy spreadsheets to a streamlined partner sales machine.

Hi, I’m Diana — co-founder of Leadfellow and a lifelong sales enthusiast. My journey started in B2B sales at one of Estonia’s largest media houses, where I learned that real success comes from building trust, not just closing deals.

Later, while running our agency, Marketing Sharks, I noticed a powerful pattern: trusted partners were sending us warm sales leads—but managing them manually was a nightmare. Spreadsheets, missed updates, scattered messages… It was chaos.

So we built our own tool.

What started as an internal prototype turned into something much bigger. We streamlined lead tracking, made partner communication effortless, and automated commission payouts. The result? Over 200 high-quality leads and thousands saved in admin time.

Now, with Leadfellow, any business can launch a partner program, manage leads, and reward results—all from one simple dashboard.

Because in B2B, people still buy from people they trust.
And trust starts with a good referral.

— Diana Taluri, Co-Founder of Leadfellow

Meet the Founders

Diana Taluri – CEO

Diana wears many hats—from leading growth and marketing to managing finances and investor relations. With a strong background in B2B sales and a passion for building long-term partnerships, she’s focused on helping businesses scale smarter with Leadfellow.

Max Conversion

Meet the Founders

Tanel Taluri – CTO

Tanel is the tech mastermind behind Leadfellow. He leads product development, drives performance marketing (SEM), and is constantly experimenting with AI to push the platform forward. His goal? Make referral sales simpler and smarter for everyone.