MCP · A2A · REST API

AI-Powered Partner Management

Connect Claude, ChatGPT, or any MCP-compatible AI assistant to your Leadfellow account. Submit leads, check deal status, and track commissions — without ever opening a browser.

You: "Submit a lead for Acme Corp to our partner TechVendor"

Claude: "Done. Lead LF-4521 submitted. Commission rate: 12%. I'll notify you when TechVendor responds."

What is MCP?

The Model Context Protocol (MCP) is an open standard that lets AI assistants connect to external tools and services. Think of it as a USB port for AI — plug in Leadfellow, and your AI assistant can manage partner referrals just like you would, but faster.

Leadfellow is one of the first PRM platforms in the world to support MCP natively.

What can your AI agent do?

📤

Submit Leads

Send a referral lead to any vendor in your network. Just tell your AI assistant the company name and which partner should receive it.

"Submit a lead for Company X to Vendor Y"
🔍

Check Lead Status

Ask about any lead and get real-time status updates, timeline history, and next steps.

"What's the status of lead LF-4521?"
💰

Track Commissions

View pending, earned, and paid commissions. Get summaries by partner, time period, or deal.

"Show my commissions for this month"
📋

List Your Partners

Get an overview of all your active vendor and connector partnerships.

"Show me my active partners"
📊

View Analytics

Ask for conversion rates, lead pipeline summaries, and partner performance metrics.

"What's my lead conversion rate this quarter?"
🔔

Get Notifications

Your AI agent receives notifications about lead updates, vendor responses, and commission changes.

"Any updates on my pending leads?"

Set up in 5 steps

1

Create your Leadfellow account

Sign up at leadfellow.com/pricing — free trial, no credit card needed.

2

Generate your API key

Go to Settings → API & Integrations in your Leadfellow dashboard and create an API key.

3

Install the MCP server

Add the Leadfellow MCP server to your AI assistant's configuration. Works with Claude Desktop, ChatGPT plugins, and any MCP-compatible client.

{
  "mcpServers": {
    "leadfellow": {
      "url": "https://mcp.leadfellow.com/sse",
      "headers": {
        "x-api-key": "YOUR_API_KEY"
      }
    }
  }
}
4

Test the connection

Ask your AI assistant: "Show me my Leadfellow partners" — if it returns your partner list, you're connected.

5

Start using it

Submit your first lead via AI: "Submit a referral lead for [Company] to [Partner]". That's it — you're live.

Agent-to-Agent (A2A) Protocol

The future of partner management is autonomous. With A2A, your AI agent communicates directly with your partner's AI agent.

  • A Connector's AI agent submits a lead
  • The Vendor's AI agent receives and qualifies it
  • Status updates flow automatically between agents
  • Commissions are tracked and reported without human intervention

Leadfellow is building A2A on top of Google's open Agent-to-Agent protocol. Your partners don't even need to use the same AI assistant — Claude, ChatGPT, and custom agents all work together.

Connector's AI Claude / ChatGPT
Leadfellow MCP + A2A Hub
Vendor's AI Any MCP Client

Works with your AI tools

Claude

Desktop & API

Live

ChatGPT

Plugins & API

Live

Custom Agents

Any MCP client

Live

REST API

Build your own

Live

Let your AI assistant handle partner management.

Connect in 5 minutes. Submit your first lead today.

Resources

Discover valuable insights, tips, and resources to help you grow your business and improve your lead generation strategy.

Partner Onboarding: A Complete B2B Step-by-Step Guide

Learn how to build a B2B partner onboarding process that activates partners faster, reduces churn, and drives revenue. Includes a step-by-step guide, onboarding checklist, best practices, and answers to the most common partner onboarding questions. Whether you are building your first partner program or scaling an existing one, this guide covers everything from pre-contract preparation to first deal registration and the transition to long-term enablement.

What Are B2B Partnerships and Why They Matter Today

What Are B2B Partnerships and Why They Matter Today

B2B partnerships are structured collaborations between two or more companies that work together to achieve shared outcomes.

Lead Distribution Software for B2B Partners

Lead Distribution Software for B2B Partners

Lead distribution software helps companies work together. One partner sends a lead. Another partner or vendor receives it. The system keeps everything in one place.

How to Monetize Your Leads: Turning Unused Opportunities Into Revenue

Leadfellow helps businesses transform their leads into revenue by connecting companies in a transparent and structured way. It provides a simple platform where organizations can share, receive, and track leads with full visibility over progress and payments. The system creates trust between partners and enables every company to earn from business opportunities they cannot serve […]

What Is a Partner Portal and Why It Matters for Your Partner Program

What Is a Partner Portal and Why It Matters for Your Partner Program

A partner portal is the hub where vendors and partners connect. Share leads, access resources, and track commissions with ease in one simple platform.

Commission Tracking Software: The Missing Link In Sales Growth

Commission Tracking Software: The Missing Link in Sales Growth

The heart of sales motivation is predictability. A salesperson or a partner must know exactly what they will earn if they close a deal. Without clarity, energy shifts from selling to questioning spreadsheets. Automated systems replace this uncertainty with accuracy.

Free PRM vs Paid PRM: Which One Actually Scales Your Partner Program?

Free PRM vs Paid PRM: Which One Actually Scales Your Partner Program?

Thinking about free PRM? Learn why fast-growing companies switch to paid PRM to scale partner programs, boost ROI, and avoid costly mistakes.

Top PRM Software in 2025: Comparison of the Best Partner Relationship Management Tools

Top PRM Software in 2025: Comparison of the Best Partner Relationship Management Tools

This guide compares the top PRM software in 2025. The focus is on usability, pricing, integrations, and the types of companies each solution fits best.

The Evolution of B2B Referrals: How They Have Changed and What the Future Holds

The Evolution of B2B Referrals: How They Have Changed and What the Future Holds

To understand the future of referrals, we need to look back at how they emerged, how technology has transformed them, and where the next decade will take them.

What Is the Difference Between PRM and CRM?

Partner Relationship Management (PRM) and Customer Relationship Management (CRM) are both essential tools in the world of B2B sales. While their acronyms may sound similar, their functions, goals, and users are fundamentally different.

What Is a Value Added Reseller and Why It Still Works

The term value added reseller may sound technical, but the idea is simple. It means someone resells a product and adds something useful to it. This could be help with setting it up, offering support or explaining how to get the most out of it.

Why Every Business Needs a Partnership Agreement Template

When two or more businesses join forces, the energy is high and optimism runs deep. But without a written agreement, even the most promising collaborations can unravel quickly. That’s why a partnership agreement template is not just a nice-to-have it’s essential.

What Is a Channel Partner, and Why They Matter in B2B Sales

What Is a Channel Partner, and Why They Matter in B2B Sales

A channel partner is an external organization that helps sell or promote another company’s products. They operate independently but align closely with the goals and strategy of the original company, often called the vendor. In B2B sales, this model has become a cornerstone for scalable and cost-effective growth.