When two or more businesses join forces, the energy is high and optimism runs deep. But without a written agreement, even the most promising collaborations can unravel quickly. That’s why a partnership agreement template is not just a nice-to-have it’s essential.

A channel partner is an external organization that helps sell or promote another company’s products. They operate independently but align closely with the goals and strategy of the original company, often called the vendor. In B2B sales, this model has become a cornerstone for scalable and cost-effective growth.

Local partners already have networks and trust in place. With the right resources provided through a PRM system—such as updated marketing materials, co-branded content, and localized messaging—they can generate warm leads that are far more qualified than cold outreach.

The role of a partner manager is growing rapidly, especially in B2B SaaS companies—from nimble startups to enterprise-level organizations.

Partnership tracking plays a critical role in helping businesses make the most of their collaborative efforts. When done right, it gives you the clarity you need to understand which of your partnerships are truly driving results.

If your business works with partners, resellers, or agents, you’ve probably heard the term Partner Relationship Management, or PRM. But what does it really mean, and why do companies invest in PRM systems?

The lead-to-sale ratio measures the number of leads required to close a single sale. This ratio varies across industries and depends on several factors, such as lead quality, sales strategies, and the complexity of your product or service.

Referral marketing offers Australian businesses a unique opportunity to grow cost-effectively. By tapping into your existing networks and encouraging happy customers to spread the word, you can generate high-quality leads, increase revenue, and build a loyal customer base that keeps coming back.

The sales funnel starts with leads. Learn what sales leads are, how they’re different from prospects, and how to generate them successfully.

In the realm of B2B sales, referrals play a crucial role in driving business. A significant percentage of B2B sales begin with a referral, highlighting the impact of word-of-mouth in the business world.

Customer reviews can have a significant impact on purchasing decisions. Studies have shown that the majority of consumers read reviews before making a purchase, and positive reviews can increase the likelihood of a sale

Finding high-quality leads offers numerous benefits for businesses. By focusing on interested prospects, businesses can optimize their sales efforts and enhance their overall success.