Introduction

Companies that depend on partners need more than spreadsheets and emails to keep their relationships organized. Partner Relationship Management (PRM) software has become a central tool for B2B teams that want to grow sales, improve transparency, and make partner programs easier to manage.

This guide compares the top PRM software in 2025. The focus is on usability, pricing, integrations, and the types of companies each solution fits best.

What Is PRM and Why Does It Matter?

PRM software is designed to manage all aspects of a partner program in one place. Unlike CRM, which focuses on direct customer relationships, PRM enables companies to share leads, onboard resellers, track commissions, and keep partners engaged.

The goal is simple: partners need clear visibility, and companies need measurable results. A PRM system bridges both needs.

How We Compared the Tools

When evaluating PRM software for 2025, five main criteria stand out:

1. Ease of use – Can new teams adopt the tool without long training?
2. Integrations – Does it work with leading CRMs, billing, or marketing platforms?
3. Pricing – Is the cost transparent and fair for SMBs or enterprises?
4. Scalability – Can it grow from a small program to a global ecosystem?
5. Partner experience – Does the platform make life easier for partners?

Top PRM Tools in 2025

Leadfellow

Leadfellow is a European-built PRM created specifically for small and midsize B2B teams. It focuses on the essentials: sharing leads between partners, tracking commissions, and keeping communication transparent.

Strengths

• Affordable entry point (starting around $199 per month).
• Simple onboarding with minimal configuration.
• Designed for SMBs that need structure without complexity.
• Understands the European business context.

Weaknesses

• Smaller global visibility compared to North American players.

Leadfellow is ideal for companies that want to start quickly and grow their partner ecosystem step by step.

---

PartnerStack

PartnerStack is one of the biggest names in PRM, especially in the SaaS sector. The platform manages referral, affiliate, and reseller programs and connects companies to a network of over 100,000 partners.

Strengths

• Massive partner ecosystem that can be tapped immediately.
• Highly automated workflows for onboarding and payouts.
• Strong focus on SaaS programs.

Weaknesses

• Expensive entry point ($1,500+ per month).
• Takes a percentage of partner-driven transactions.

PartnerStack is best suited for well-funded SaaS companies that want fast access to an existing partner network.

---

Kiflo

Kiflo is a French PRM built with SMBs in mind. It offers clear pricing and functionality that makes it attractive for small teams that need partner management without enterprise-level costs.

Strengths

• Transparent pricing: $299–$399 for the Scale plan, $799 for Unlimited.
• User-friendly design focused on SMB adoption.
• Strong traction in Europe and North America.

Weaknesses

• Operates in a crowded mid-market where many tools look similar.

Kiflo works best for SMBs that want more than spreadsheets but less than complex enterprise solutions.

---

Allbound

Allbound focuses on partner experience. The platform is known for its intuitive interface and flexibility in managing partner onboarding and engagement.

Strengths

• Modern UI/UX with strong partner portal features.
• Flexible for different program types.

Weaknesses

• Pricing not public, often costly ($500–$2000+ per month).

Allbound fits mid-sized companies that want to invest in a polished partner experience.

---

Channeltivity

Channeltivity has been on the market since 2007 and is trusted for its CRM integrations. It is a mature platform for companies that rely on structured channel programs.

Strengths

• Deep integrations with HubSpot and Salesforce.
• Long track record in PRM.

Weaknesses

• Expensive for SMBs ($1,399–$1,699 per month).

Channeltivity works best for teams that already run on Salesforce or HubSpot and are ready to pay for seamless integration.

---

Impartner

Impartner is the leader in enterprise-class PRM. It combines PRM with Through-Channel Marketing Automation (TCMA) features for global partner ecosystems.

Strengths

• Full enterprise feature set, from MDF to co-marketing automation.
• High scalability for global programs.

Weaknesses

• Very expensive (often $2000+ per month).
• Complex to implement for smaller firms.

Impartner is the right fit for enterprises that need a full ecosystem platform and have the budget to match.

---

Magentrix

Magentrix is a flexible platform that can power both customer and partner portals. It emphasizes deep customization and is often deployed by enterprises.

Strengths

• Highly customizable portal environment.
• Strong enterprise capabilities.

Weaknesses

• High pricing (~$1,499 per month).
• Too heavy for smaller companies.

Magentrix is best for enterprises with specific customization needs that go beyond plug-and-play solutions.

---

PartnerPortal.io

PartnerPortal.io targets startups and small businesses with a lightweight PRM. It is one of the few platforms that offers a free plan to get started.

Strengths

• Freemium model allows risk-free entry.
• Simple setup for small teams.

Weaknesses

• Limited scalability when the partner program grows.

PartnerPortal.io is useful for very small teams that want to test PRM before committing to larger budgets.

PRM Tools Comparison Table

How to Choose the Right PRM in 2025

The right PRM depends on company size, partner strategy, and budget.

• SMBs in Europe that need a simple, affordable system should look at Leadfellow.
• SaaS companies with global ambitions may prefer PartnerStack for its large network.
• Growing SMBs can consider Kiflo for transparent pricing.
• Mid-sized firms seeking polished portals might choose Allbound.
• Enterprises that want global partner ecosystems should evaluate Impartner or Magentrix.

Conclusion

The PRM market in 2025 offers solutions for every stage of growth. From lightweight tools like PartnerPortal.io to enterprise giants like Impartner, companies can now find software that matches their partner strategy.

For SMBs that want to start quickly and scale sustainably, Leadfellow provides the balance of affordability, usability, and European context. It is the practical choice for teams that need partner relationship management without unnecessary complexity.

Start your partner program with Leadfellow today and turn partnerships into a growth engine.

FAQ

What is PRM software?
PRM software is a platform that helps companies manage partnerships, share leads, track commissions, and engage resellers or affiliates in one place.

How is PRM different from CRM?
CRM manages direct customer relationships, while PRM focuses on indirect sales through partners.

Which PRM is best for SMBs?
Leadfellow and Kiflo are strong options for SMBs, with Leadfellow offering the simplest entry point in Europe.

Which PRM is best for enterprises?
Impartner and Magentrix provide enterprise-level features, integrations, and scalability.

Is PRM software expensive?
Pricing varies from ~$199 per month (Leadfellow) to $2000+ per month (Impartner). Costs depend on program size and features.