Contact - Leadfellow

Free PRM vs Paid PRM: Which One Actually Scales Your Partner Program?

Thinking about free PRM? Learn why fast-growing companies switch to paid PRM to scale partner programs, boost ROI, and avoid costly mistakes.

Categories: Partner relationship management

Free PRM vs Paid PRM: Which One Actually Scales Your Partner Program?

Top PRM Software in 2025: Comparison of the Best Partner Relationship Management Tools

This guide compares the top PRM software in 2025. The focus is on usability, pricing, integrations, and the types of companies each solution fits best.

The Evolution of B2B Referrals: How They Have Changed and What the Future Holds

To understand the future of referrals, we need to look back at how they emerged, how technology has transformed them, and where the next decade will take them.

What Is the Difference Between PRM and CRM?

Partner Relationship Management (PRM) and Customer Relationship Management (CRM) are both essential tools in the world of B2B sales. While their acronyms may sound similar, their functions, goals, and users are fundamentally different.

What Is a Value Added Reseller and Why It Still Works

The term value added reseller may sound technical, but the idea is simple. It means someone resells a product and adds something useful to it. This could be help with setting it up, offering support or explaining how to get the most out of it.

Why Every Business Needs a Partnership Agreement Template

When two or more businesses join forces, the energy is high and optimism runs deep. But without a written agreement, even the most promising collaborations can unravel quickly. That’s why a partnership agreement template is not just a nice-to-have it’s essential.

What Is a Channel Partner, and Why They Matter in B2B Sales

A channel partner is an external organization that helps sell or promote another company’s products. They operate independently but align closely with the goals and strategy of the original company, often called the vendor. In B2B sales, this model has become a cornerstone for scalable and cost-effective growth.

How PRM Software Can Become Your Most Powerful Lead Generation Engine

Local partners already have networks and trust in place. With the right resources provided through a PRM system—such as updated marketing materials, co-branded content, and localized messaging—they can generate warm leads that are far more qualified than cold outreach.

What Does a Partner Manager Do? And How Can You Land the Role?

The role of a partner manager is growing rapidly, especially in B2B SaaS companies—from nimble startups to enterprise-level organizations.

Partner Tracking: The Foundation of Successful Collaborations

Partnership tracking plays a critical role in helping businesses make the most of their collaborative efforts. When done right, it gives you the clarity you need to understand which of your partnerships are truly driving results.

What Is Partner Relationship Management (PRM)?

If your business works with partners, resellers, or agents, you’ve probably heard the term Partner Relationship Management, or PRM. But what does it really mean, and why do companies invest in PRM systems?

How Many Leads Do You Need to Close One Sale?

The lead-to-sale ratio measures the number of leads required to close a single sale. This ratio varies across industries and depends on several factors, such as lead quality, sales strategies, and the complexity of your product or service.

How Australian businesses can generate more revenue from leads using referral marketing

Referral marketing offers Australian businesses a unique opportunity to grow cost-effectively. By tapping into your existing networks and encouraging happy customers to spread the word, you can generate high-quality leads, increase revenue, and build a loyal customer base that keeps coming back.

Get in touch with Us

Contact sales

Book a free demo

Resources