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What Is a Value Added Reseller and Why It Still Works

The term value added reseller may sound technical, but the idea is simple. It means someone resells a product and adds something useful to it. This could be help with setting it up, offering support or explaining how to get the most out of it.

Categories: Partner relationship management

Why Every Business Needs a Partnership Agreement Template

When two or more businesses join forces, the energy is high and optimism runs deep. But without a written agreement, even the most promising collaborations can unravel quickly. That’s why a partnership agreement template is not just a nice-to-have it’s essential.

What Is a Channel Partner, and Why They Matter in B2B Sales

A channel partner is an external organization that helps sell or promote another company’s products. They operate independently but align closely with the goals and strategy of the original company, often called the vendor. In B2B sales, this model has become a cornerstone for scalable and cost-effective growth.

How PRM Software Can Become Your Most Powerful Lead Generation Engine

Local partners already have networks and trust in place. With the right resources provided through a PRM system—such as updated marketing materials, co-branded content, and localized messaging—they can generate warm leads that are far more qualified than cold outreach.

What Does a Partner Manager Do? And How Can You Land the Role?

The role of a partner manager is growing rapidly, especially in B2B SaaS companies—from nimble startups to enterprise-level organizations.

Partner Tracking: The Foundation of Successful Collaborations

Partnership tracking plays a critical role in helping businesses make the most of their collaborative efforts. When done right, it gives you the clarity you need to understand which of your partnerships are truly driving results.

What Is Partner Relationship Management (PRM)?

If your business works with partners, resellers, or agents, you’ve probably heard the term Partner Relationship Management, or PRM. But what does it really mean, and why do companies invest in PRM systems?

How Many Leads Do You Need to Close One Sale?

The lead-to-sale ratio measures the number of leads required to close a single sale. This ratio varies across industries and depends on several factors, such as lead quality, sales strategies, and the complexity of your product or service.

How Australian businesses can generate more revenue from leads using referral marketing

Referral marketing offers Australian businesses a unique opportunity to grow cost-effectively. By tapping into your existing networks and encouraging happy customers to spread the word, you can generate high-quality leads, increase revenue, and build a loyal customer base that keeps coming back.

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Resources

What Is a Value Added Reseller and Why It Still Works

Why Every Business Needs a Partnership Agreement Template

What Is a Channel Partner, and Why They Matter in B2B Sales

How PRM Software Can Become Your Most Powerful Lead Generation Engine

What Does a Partner Manager Do? And How Can You Land the Role?

Partner Tracking: The Foundation of Successful Collaborations

What Is Partner Relationship Management (PRM)?

How Many Leads Do You Need to Close One Sale?

How Australian businesses can generate more revenue from leads using referral marketing

What are sales leads? What you need to know?

What is business referral?

How do I get customers to recommend my business?

How to Find High-Quality Leads: A Comprehensive Lead Sourcing Guide