About us

Our Story

From messy spreadsheets to a streamlined partner sales machine.

Hi, I’m Diana — co-founder of Leadfellow and a lifelong sales enthusiast. My journey started in B2B sales at one of Estonia’s largest media houses, where I learned that real success comes from building trust, not just closing deals.

Later, while running our agency, Marketing Sharks, I noticed a powerful pattern: trusted partners were sending us warm sales leads—but managing them manually was a nightmare. Spreadsheets, missed updates, scattered messages… It was chaos.

So we built our own tool.

What started as an internal prototype turned into something much bigger. We streamlined lead tracking, made partner communication effortless, and automated commission payouts. The result? Over 200 high-quality leads and thousands saved in admin time.

Now, with Leadfellow, any business can launch a partner program, manage leads, and reward results—all from one simple dashboard.

Because in B2B, people still buy from people they trust.
And trust starts with a good referral.

— Diana Taluri, Co-Founder of Leadfellow

Meet the Founders

Diana Taluri – CEO

Diana wears many hats—from leading growth and marketing to managing finances and investor relations. With a strong background in B2B sales and a passion for building long-term partnerships, she’s focused on helping businesses scale smarter with Leadfellow.

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Meet the Founders

Tanel Taluri – CTO

Tanel is the tech mastermind behind Leadfellow. He leads product development, drives performance marketing (SEM), and is constantly experimenting with AI to push the platform forward. His goal? Make referral sales simpler and smarter for everyone.

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Why Leadfellow

What We Believe

Simplicity drives adoption

Tools should work for your team—not the other way around

Transparency builds trust

Partners stay loyal when they see where every lead stands

Partnerships drive growth

That’s why we help vendors activate and empower their referral networks

Partner management by the numbers

intro These facts highlight the real impact of using a modern PRM platform — from saved hours to global reach.

100

Countries where PRM solutions are actively used

0

spreadsheets

Needed to track partners, leads, or commissions

15

h/month

Per sales rep with streamlined lead handover

See All Review

Meet The Team

Awesome Team

Diana

CEO

Tanel

CTO

Daniel

Developer

We are excited to get you started

Discover how easy it is to launch and run your partner program with Leadfellow.

Book your free demo

What Is a Value Added Reseller and Why It Still Works

The term value added reseller may sound technical, but the idea is simple. It means someone resells a product and adds something useful to it. This could be help with setting it up, offering support or explaining how to get the most out of it.

Categories: Partner relationship management

Why Every Business Needs a Partnership Agreement Template

When two or more businesses join forces, the energy is high and optimism runs deep. But without a written agreement, even the most promising collaborations can unravel quickly. That’s why a partnership agreement template is not just a nice-to-have it’s essential.

What Is a Channel Partner, and Why They Matter in B2B Sales

A channel partner is an external organization that helps sell or promote another company’s products. They operate independently but align closely with the goals and strategy of the original company, often called the vendor. In B2B sales, this model has become a cornerstone for scalable and cost-effective growth.

How PRM Software Can Become Your Most Powerful Lead Generation Engine

Local partners already have networks and trust in place. With the right resources provided through a PRM system—such as updated marketing materials, co-branded content, and localized messaging—they can generate warm leads that are far more qualified than cold outreach.

What Does a Partner Manager Do? And How Can You Land the Role?

The role of a partner manager is growing rapidly, especially in B2B SaaS companies—from nimble startups to enterprise-level organizations.

Partner Tracking: The Foundation of Successful Collaborations

Partnership tracking plays a critical role in helping businesses make the most of their collaborative efforts. When done right, it gives you the clarity you need to understand which of your partnerships are truly driving results.

What Is Partner Relationship Management (PRM)?

If your business works with partners, resellers, or agents, you’ve probably heard the term Partner Relationship Management, or PRM. But what does it really mean, and why do companies invest in PRM systems?

How Many Leads Do You Need to Close One Sale?

The lead-to-sale ratio measures the number of leads required to close a single sale. This ratio varies across industries and depends on several factors, such as lead quality, sales strategies, and the complexity of your product or service.

How Australian businesses can generate more revenue from leads using referral marketing

Referral marketing offers Australian businesses a unique opportunity to grow cost-effectively. By tapping into your existing networks and encouraging happy customers to spread the word, you can generate high-quality leads, increase revenue, and build a loyal customer base that keeps coming back.

Our Story

Meet the Founders

Diana Taluri – CEO

Max Conversion

Meet the Founders

Tanel Taluri – CTO

Max Conversion

Why Leadfellow

What We Believe

Simplicity drives adoption

Transparency builds trust

Partnerships drive growth

Partner management by the numbers

intro These facts highlight the real impact of using a modern PRM platform — from saved hours to global reach.

100

0

15

Meet The Team

Awesome Team

Diana

CEO

Tanel

CTO

Daniel

Developer

We are excited to get you started

Resources